About
Two decades of experience in all aspects of CPG market research, from project management to synthesis to application. Polished presenter and public speaker, with a focus on developing frameworks that make results understandable, memorable and relevant. Cross-functional collaborator, comfortable working across teams to put insights to work.
Experience
Senior Director, Consumer Insights and Analytics, Foodservice and Consumer Brands
Schwan's Company · Minneapolis, MN
Present
Lead a high-performing insights team to uncover human truths and translate them into growth-driving strategies across brands, innovation, and portfolio decisions.
Head of Global Consumer Insights
CJ CheilJedang · Seoul, South Korea
Led a team of researchers and spearheaded global insights initiatives, including brand tracking, social listening, and innovation and competitive intelligence. Partnered closely with the Global CMO to translate consumer understanding into effective marketing strategies.
Director, Insights and Analytics, Foodservice and Consumer Brands
Schwan's Company · Minneapolis, MN
Director, Insights and Analytics, Foodservice
Schwan's Company · Greater Minneapolis-St. Paul Area
Consumer Insights Manager
Cargill · Greater Minneapolis-St. Paul Area
Executed foundational consumer research, brand-building initiatives, and innovation work to grow Cargill's retail protein business.
Consumer Insights Manager, Pillsbury
General Mills · Greater Minneapolis-St. Paul Area
Brought the voice of the consumer to innovation, renovation and communication initiatives across Pillsbury's entire portfolio of refrigerated and frozen baked goods.
Consumer Insights Manager, Big G Cereal
General Mills · Greater Minneapolis-St. Paul Area
Applied consumer insights to grow some of the most iconic breakfast cereal brands in America. Focus on advertising, brand renovation, and development of new consumer targets. Recipient of the 2016 Champion's Award, General Mills' highest honor, for accomplishments in this role.
Consumer Insights Manager, Convenience and Foodservice
General Mills · Greater Minneapolis-St. Paul Area
Partnered with Sales, Marketing and Culinary teams to develop optimal solutions for General Mills' customers in the convenience store channel. Featured in industry trade publications, and presented shopper insights at the 2014 National Association of Convenience Stores annual trade show. Recipient of the General Mills Champion's Award in 2013.
Senior Associate, Consumer Insights
Collaborated with internal and external teams develop strategies for CPG products. Diverse range of work in both B2B and B2C contexts, applying methods that included quantitative, ethnographic and mobile consumer research. Learnings were distilled into relevant, understandable frameworks.
Senior Consultant
Ford Consulting Group
Provided performance insights for a variety of CPG brands. Utilized syndicated scanner/POS data and developed custom analysis tools to extract meaning from a sea of data. Developed an electronic training handbook of analysis methods and techniques, which was leveraged into a standalone product.
Senior Analyst
Provided market insights in both consumer and business-to-business environments. Involvement in all phases of the research process, from initial consultation, to survey development and overseeing execution, to final presentation.
Education
UMN Carlson School of Management
MBA, Marketing
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