About
National Sales & Marketing Manager | Roberlo / Briolf Group Driving growth and innovation in the automotive and industrial coatings sector. I lead national sales and marketing across the Philippines, focusing on performance, customer-centric strategies, and market expansion. I bridge technical excellence with commercial success—launching new products, elevating brand positioning, and building strong partnerships. With 16+ years of experience in chemicals, coatings, packaging, and agro-industrials, I bring a unique blend of commercial acumen and operational expertise. My background spans Sales & Marketing, EHS, and Quality Management, supported by a Chemical and Industrial Engineering foundation and a Master’s in Management. Previously at BASF, I led strategic sales initiatives, organized sustainability-focused trade events, and represented the industry as a Board Director of PAPIM and active member of SPIK. I also drove regional safety programs and compliance as EHS Manager, achieving…
Experience
National Sales and Marketing Manager
ROBERLO · Philippines
Present
National Sales & Marketing Manager | Roberlo / Briolf Group Driving growth and innovation in the automotive and industrial coatings sector. At Roberlo / Broilf Group, I lead national sales and marketing with a focus on performance, customer-centric strategies, and market expansion. I bridge technical excellence with commercial success—launching new products, elevating brand positioning, and building strong partnerships across the Philippines. I thrive in fast-paced, results-driven environments, bringing strategic vision, collaborative leadership, and deep market insight to every challenge. Let’s connect and explore industry-leading solutions together.
Sales Manager
BASF · Philippines
Technical Sales Engineer
Sales Marketing Manager
BASF · Philippines
Key Responsibilities & Achievements: 1. Supported multiple Business Units and Operational Divisions in achieving sales, volume, and CCM1 targets. 2. Established strategic sales targets and objectives to drive business performance. 3. Identified and developed new sales opportunities, successfully converting them into long-term business partnerships. 4. Managed key accounts using innovative sales techniques and implemented risk mitigation strategies. 5.Built and maintained strong relationships with key customers, partners, traders, and distributors by delivering customer-centric solutions. 6.Collaborated with cross-functional teams (marketing, product development, operations) to enhance customer experience and business growth. 7.Assisted in inventory and stock management in coordination with regional product managers and planners. 8.Oversaw outstanding accounts and accounts receivable in collaboration with the CSO team. 9.Developed and managed a robust distribution network, including con…
Country Environmental, Health, and Safety (Ehs) Manager
As Country EHS Manager at BASF Philippines, I led comprehensive environmental, health, safety, and quality (EHSQ) programs across multiple sites, aligning with Asia-Pacific regional strategies. My leadership focused on digital transformation, regulatory compliance, and operational excellence. Strategic Leadership: Spearheaded regional EHS initiatives and implemented digital tools like e-PTW, HIRA, and chemical management systems. Training & Capability Building: Designed and delivered training on safety, incident management, and regulatory compliance for employees, customers, and suppliers. Regulatory Compliance: Ensured full compliance with local environmental and safety laws through audits, gap analysis, and permit management. Responsible Care & Product Stewardship: Led RCMS reviews, supported global audits, and provided regulatory guidance on chemical safety and trade controls. Occupational Health & Hygiene: Conducted ergonomic assessments, health campaigns, and pandemic preparedness…
Health, Safety, Environment & Quality (Hseq) Supervisor
Health, Safety, Environment & Quality (HSEQ) Supervisor Industrial Management System Department Roles Held: • Industrial Regulatory Compliance Officer • Safety, Health, Environment & Quality Supervisor • IMS Technical Coordinator & Internal Auditor • Industrial Risk Management Junior Assessor Trainee • Accredited Pollution Control Officer Key Roles & Responsibilities: Health, Safety, Environment & Quality (HSEQ) - (Nov 2014 – Apr 2018) Ensured compliance with all regulatory and statutory requirements as Industrial Regulatory Compliance Officer and IMS Process Owner. Conducted internal audits, liaised with regulatory bodies, and led investigations of non-compliance events. Delivered safety training, implemented HSE programs, and conducted site and supplier inspections. Led root cause analysis for incidents and near-misses, supervised fire safety, emergency preparedness, and plant security. Conducted ISO 9001:2015 and FSSC 22000 internal audits; developed HACCP plans and GM…
Education
Technological University of the Philippines
Master's degree, Masters in Management
Technological University of the Philippines
Bachelor's degree, Bachelor of Engineering
Technological University of the Philippines
Bachelor of Science - BS, Chemical Engineering Technology
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