Christina Seim, MS

Consumer Insights Manager

Perdue Farms · Remote

Present

- Led end-to-end innovation research, from idea screening through concept and pack validation, to de-risk decisions and drive profitable growth - Elevated the brand health tracking program to strengthen insight adoption and organizational influence - Supported portfolio expansion by assessing market opportunities, which included customer segmentation to refine target audiences and validate growth pathways

Portfolio Strategy Analyst

General Motors · Warren, Michigan, United States

- Managed the systems and processes that define the portfolio plan - Translated leadership’s portfolio vision into a tactical plan, ensuring robustness of the portfolio, support of profit objectives, and plan viability - Comprehended and socialized all portfolio changes to ensure alignment across the organization

Future Product Market Research Analyst

General Motors · Warren, Michigan, United States

- Selected methodologies to properly address a variety of research objectives, including surveys, conjoint analysis, focus groups, intercepts, and central recruit clinics - Created surveys and moderator guides from scratch and briefed suppliers on their content - Maintained good communication with clients and suppliers throughout the research planning, execution, and reporting stages - Built and presented reports to leadership with the goal of being action-driven and easily-digested

Consumer Insights Manager

J.D. Power · Troy, MI

- Analyzed survey results and maintained a strong knowledge of industry trends to identify opportunities and wins for our clients - Created and presented industry-level executive summaries and client-specific presentations - Designed survey content to accurately capture the customer experience and provide answers to clients’ most pressing business questions - Engaged directly with clients–big and small–to help them comprehend results and provided follow-up consultation on any lingering questions - Supported syndicated and proprietary research for the financial services, healthcare, and home improvement industries

Sr Account Specialist

J.D. Power · Troy, MI

- Assisted Account Directors in managing OEM client relationships - Communicated and met directly with OEMs regarding syndicated deliverables, custom data runs, and other ad hoc requests - Built custom presentations and in-depth analysis for Big 3 leadership - Conducted ad hoc analysis per client request on a weekly basis

Energy Supply Specialist

Marathon Petroleum Corporation · Findlay, OH

- Managed electric and natural gas supply agreements for all of Marathon’s pipeline, terminal, and Speedway locations in Indiana and New York - Monitored state legislative activity related to energy and intervened when appropriate to adequately manage energy spend for the company - Acted as Treasurer for one of the industrial energy user groups Marathon participates in - Created annual electric and natural gas forecasts for business partners in my territory - Oversaw the implementation of a new utility bill pay system by coordinating all transition tasks and managing the provider relationship

Procurement Contracts Representative

Marathon Petroleum Corporation · Catlettsburg, KY

- Negotiated labor and equipment rates for all routine maintenance contracts - Sourced and scheduled all chemical and catalyst orders for the refinery - Conducted bidding events and analyzed proposals for various services and large product orders - Verified contractor training, safety, and insurance compliance to assure contract requirements were met and to allow seamless mobilization of work crews

Fundraising Coordinator

Central Michigan University · Mount Pleasant, MI

- Supervised 5-10 pledge drive volunteers per shift, and recorded pledge values and customer data within a CRM database - Responsible for assisting pledge drive volunteers with customer questions, comments, and complaints - Provided administrative assistance such as transcribing interviews, assisting customers, and completing daily mail runs - Managed office inventory and procured supplies as needed

Contract Sales Intern

Amway · Ada, MI

- Assisted in the creation of a system dashboard to be used by Contract Sales personnel, creating efficiency in their everyday tasks - Completed my projects using a Kaizen structure to assure lean operations and efficient results - Streamlined inventory reporting within the Contract Sales Department to allow clear decision making for Supply Chain Managers

Global Procurement Intern

Marathon Petroleum Corporation · Garyville, LA

- Purchased a variety of commodities and services for the Garyville refinery - Conducted contractor comparisons based on not only their negotiated rate structure, but factored in their historical productivity levels as tracked in previous projects - Developed an efficient process for warehouse duplicate corrections - Produced a Contractor Orientation video from beginning to end, saving time, money and resources

Advertising Account Executive Intern

Student Media Group · Mount Pleasant, MI

- Managed my own sales territory and accomplished 113% of my targeted sales goal - Competed in a sales competition against interns across the US - Created B2B relationships with local businesses by helping them identify the appropriate advertising and budget for their needs - Learned the basis of sales and self-motivation by working independently