Joycelyn Chen

Consumer Insights Manager

Revlon · New York, New York, United States

Present

Ux Researcher, Senior

Thinx Inc. · New York, United States

*Independently plan and execute all end-to-end research activities (e.g. testing plans, screeners, moderating, reporting) *Communicate research findings and recommendations to main stakeholders and regular company-wide shareouts *Create and manage strategic research roadmap aligned with business goals—outlining objectives, activities, methodologies, timelines, and projected costs *Partner with Design & Engineering, Marketing, and R&D teams to develop and refine website, brand messaging, and innovation pipeline based on user insights *Conduct qualitative and quantitative research methods *Manage third party research vendors to implement research studies

Ux Researcher

Thinx Inc. · New York, United States

Strategic Planner

Vertic · Greater New York City Area

*Lead research projects and explain strategic frameworks to clients including GE, Merck & Co., Akamai, Rockwool Group, Cummins, Inteplast, and Tiger Beer *Analyzed qualitative and quantitative data, translating insights into actionable solutions for clients’ business challenges *Enabled clients to successfully launch new website that aligns with user needs, increasing engagement by 14% and improving bounce rate by 8% YoY

Analyst, Strategy and Analysis

DigitasLBi North America · Greater New York City Area

*Oversee digital strategy for American Express premiere event campaigns and key partnerships, including Tennis US Open, Coachella, and NBA *Collaborate with clients and cross functional teams to understand business objectives, define success, and create strategic measurement plans *Develop brand studies to understand lift in brand awareness and consideration, analyzing data to unearth audience insights and inform creative strategy

Consumer Products Intern

Lionsgate · Santa Monica, California

*Designed merchandise mockups for Lionsgate properties such as La La Land and Wonder *Provided strategic feedback and quality checks before product launch

Strategic Planning Intern

Ogilvy & Mather · Greater New York City Area

*Created messaging strategy to engage target audiences for Phillips and Showtime accounts *Gathered insights through research, personas, and consumer decision journeys to inform engagement strategy and develop creative briefs *Identified channels to reach potential customers by analyzing MRI data*

Selected Fellow for Multicultural Advertising Internship Program (Maip)

4A's · New York