Chelsea Wang

Associate Principal Scientist/Manager, Consumer Insights

L'Oréal · New York City Metropolitan Area

Present

Associate Principal Consumer Scientist

L'Oréal · New York City Metropolitan Area

Sr. Scientist/Team Lead

Juul Labs · Mountain View, California, United States

Scientist

Juul Labs · Mountain View, California, United States

Sensory Expert

JUUL Labs · San Francisco Bay Area

• Lead a multidisciplinary team to support product development, failure investigation, prototype improvement, etc. • Design, coordinate, and interpret quantitative and qualitative consumer/user studies to guide iterative prototyping, portfolio expansion, cost reduction, competitive research, etc. • Manage research projects utilizing supervised and unsupervised machine learning approaches to investigate and predict consumer experience of products, analyze prototype failures, improve product quality, understand attribute changes under various conditions, etc. • Apply deep learning (NLP) models to gain insights from user reviews. • Extract insights about user churn from mining unstructured user and device log datasets, • Explore cutting-edge techniques to correlate consumer/user experiences with product attributes. • Engage and collaborate with stakeholders in cross-functional teams to develop new products and technologies. • Advocate research findings and new opportunities to diverse aud…

Project Manager/Research Assistant at Sensory Evaluation and Consumer Laboratory

University of Georgia · Griffin, GA

• Designed, conducted, and interpreted 30+ quantitative and qualitative consumer projects for global customers to provide solutions for their challenges in product development and marketing strategies. • Designed survey questionnaires and moderator guidelines to investigate consumer attitudes, perceptions, and behaviors. • Developed statistical models to understand drivers of consumer perceptions as well as the relationship between product attributes and consumer experience. • Established testing protocols for consumer product testing, sensory evaluation, focus group, in-depth interview, consumer screening and recruitment, metrics validation, etc. • Created scripts (Python, SAS, R, etc.) to generate experimental design, manipulate complex datasets, conduct univariate and multivariate statistical analyses, identify key attributes, surface underlying patterns and relationships, etc. • Trained human panel on characterizing and quantifying sensory perception about various products. • Mento…

Consumer Product Insight Intern

Mary Kay Global · Addison, TX

• Conducted MaxDiff meta-analysis on cosmetic product features influencing global consumers across time. • Collaborated with cross-functional departments and generated report for Knowledge Mapping to identify the white space in China market. • Trained on front-end methodologies and claim testing. • Participated in a sensory project to validate perception claims about fragrance . • Supported descriptive analyses on moisturizer.

Technical Intern

The Coca-Cola Company · Atlanta, GA

• Monitored and analyzed consumer attitudes towards artificial ingredients using social media listening and text mining. • Implemented sensory and instrumental analyses to optimize shipping condition for dry ingredients in different materials.

Student Volunteer

USDA-ARS sensory laboratory · Athens, GA

• Supported descriptive training and instrumental texture measurements on chicken breast fillet • Performed data analyses to evaluate panel performance and training needs

Food Analyst Intern

Testing Center of Luoyang Bureau of Quality and Technical Supervision · 中国 河南 洛阳

• Investigated quality of beverages and alcohols using GC-ECD