Li Charlie Cai

Founder

Constructoo Australia · Darwin NT

Present

Constructoo is a trust-first construction platform designed for homeowners, owner builders, builders, and construction professionals. We focus on improving transparency, accountability, and quality assurance across the construction process through structured inspection records, evidence-based workflows, and digital project documentation. Constructoo aims to reduce information asymmetry in construction projects and help stakeholders make better, safer, and more informed decisions. Founded in Australia in 2025, Constructoo is built with a strong understanding of local regulations, building standards, and on-site realities.

Project Manager

SEM Windows Pty Ltd · Canberra

Started on site as a General Labourer for two months, supporting aluminium façade and window installation across residential and multi-unit projects. Gained hands-on experience in site preparation, breather membranes, façade tapes, top hat battens, smoke seals, non-combustible aluminium panels, polyurethane sealants, and masonry fixings. Developed practical understanding of installation sequencing, waterproofing interfaces, and compliance requirements under Australian Standards and NCC. Promoted to Project Coordinator, overseeing installation scheduling, subcontractor coordination, material logistics, and quality documentation. Worked closely with installers, builders, and suppliers to ensure shop drawings alignment, ITP implementation, defect tracking, and timely rectifications. Improved communication flow between site and management, strengthened documentation processes, and contributed to higher transparency and quality control across active projects.

Marketing Manager

New Image International · Auckland, New Zealand

Product Manager

ByteDance · Shenzhen, Guangdong, China

Collaborating with international beauty and fashion brands such as L'Oréal, Maybelline, and Dior, facilitating their presence on TikTok Shop and driving sales in the Southeast Asian market. I've assisted them in setting sales targets and crafting market strategies, leveraging e- commerce short videos and live streaming for product sales and brand promotion. For example, during the 9.9 campaign, I helped Maybelline achieve a record-breaking $800,000 in sales in the Malaysian market in a week, with a brand exposure of 200 million impressions.

Product Manager

Alibaba Group · Guangzhou, Guangdong, China

During the work I assisted over 60 manufacturing enterprises by formulating their marketing and social media plan. The specific strategies included utilizing SEO advertising and social media campaigns increase the factory's visibility and sales on the internet and 1688.com, boosting page views, enhancing the factory's inquiries. Also produce content for factory's advertising, such as product images, detail pages, short videos, factory's webpage design. One of my client Qin Guan won the 3rd place in the national Alibaba manufacturing marketing contest via improving the company’s visual design, SEO ranking, images, videos, and engagement.

Marketing Management Trainee

Country Garden Group · Foshan, Guangdong, China

During the work, I offered effective marketing and social media plans for over 8 Country Garden real estate projects in the urban area of Zhaoqing and Foshan city and helped them achieve significant growth in sales revenue. I was successfully organized multiple marketing events and social media campaigns, for example, launched “The Best Moment of My Home” campaign on Weibo (Twitter) as a hashtags challenge among Zhaoqing audiences and created secondary propagation in order to promote the real estate projects and reputation of Country Garden with over 20k users’ participation and over million discussions and shares.