About
Motivated, creative, and action-oriented marketing professional at Spanx with experience in consumer insights, customer experience, brand activation, brand management, and shopper marketing across DTC, retail, and consumer goods. Committed to delivering results through strategic thinking, actionable plans, team leadership, and cross-functional collaboration.
Experience
Consumer Insights Manager
Spanx · Atlanta, Georgia, United States
- Owns global VOC program: listening to, understanding, and advocating for Spanx consumers worldwide. - Leads return rate reduction and CX improvement through elevating returns and reviews insights and identifying product and communication opportunities. - Drives customer loyalty by closing the loop on actionable insights: collaborating cross-functionally, quickly executing on optimizations, and monitoring impact to inform future prioritization. - Informs Product Development and Merchandising strategy via consumer wear tests, focus groups, and surveys. - Oversees digital experience testing and social listening to inform key Digital Product, E-commerce, and Marketing decisions. - Works directly with C-Suite and investors.
Customer Insights Analyst
Spanx · Greater Atlanta Area
Assistant Brand Manager
Newell Brands · Greater Atlanta Area
- Planned, executed, and reported integrated shopper marketing and consumer promotions campaigns for Graco and Baby Jogger baby gear brands - Supported market drive times, key innovation, and expectant/registry programs that drove POS lift and customer support at retailers such as Amazon, Target, Walmart, and BuyBuyBaby - Developed marketing strategy that directly led to 10x increase in DTC consumer reviews on highly researched product categories - Activated key core platforms that were critical share shift categories during changing retailer dynamics - Performed an internal and competitive audit to inform new cross-brand influencer strategy - Led an international photoshoot to develop unique creative assets that were fresh to the brand - Managed campaign budget to ensure business had maximum flexibility for strategic shifts - Drove customer excitement and sell-in during line review and strategic customer partnership meetings, gaining incremental in-store and digital placement and cust…
Ila Communications Intern
Terry College of Business · Athens, Georgia
- Planned and executed a year-long communication plan for the organization’s CRM and social media channels (Facebook, Instagram, LinkedIn, and Twitter) - Served as the brand ambassador, created content, and led community management for the organization - Coordinated with staff, faculty, alumni, and students to develop and publish the student and alumni newsletters
Brand Marketing Intern
Newell Brands · Greater Atlanta Area
- Developed an integrated marketing strategy to increase Up-Sell, Cross-Sell, and Brand Loyalty for the Graco brand - Analyzed primary and secondary CMI research, competitor best practices, and new in-store and online marketing tactics - Created and managed a comprehensive, multi-year, multi-brand tracker for talent costs and creative expiration timelines - Developed retailer in-store POP signage to increase consumer trade-up and baby registry creation - Collaborated cross-functionally to deliver product category targeting for sales growth
Kids Club Coordinator
Chick-fil-A-Franchise · Moore Road Store in Suwanee, GA
- Owned strategic planning, execution, and performance reporting in order to maximize newly designed Kids Club Program - Reported to the Restaurant Marketing Director with close ties to the Chick-fil-A Home Office - Planned and developed creative marketing content following Chick-fil-A’s brand guidelines - Shared marketing content and community outreach via the restaurant’s CRM and Social: Facebook, Instagram, and Twitter
New Business Associate
The Agents' Marketing Group · Athens, Georgia
-Aided in case management and communication with agents and marketers for 16 hours each week -Facilitated the insurance application process and distributed approved policies to clients -Performed administrative duties, data entry, and organizational assistance through the office’s intranet
Office Assistant
The Greco Law Firm · Peachtree City, Georgia
-Provided online organization for case records, discovery documents, and other legal materials -Cooperated with Peachtree Law Group to create a portfolio for a civil lawsuit -Accommodated and assisted business professionals awaiting law consultations
Education
University of Georgia - Institute for Leadership Advancement
Certificate in Personal and Organizational Leadership, Personal and Organizational Leadership
The University of Georgia
Bachelor of Business Administration (B.B.A.), Marketing and International Business; Emphasis: Digital Marketing; Minor: Spanish
Starr's Mill High School
Honor Graduate
Find leads like Cassidy
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free