About
I'm an experienced professional in the field of content strategy, digital product development and strategic partnerships, and support organizations in strategic change processes and digital development of user-centric products and services. During my career, I've worked both in unstructured start-up settings and in large corporate environments, based in the UK and in Germany, for clients across Europe, ME and North America.
Experience
Co-Founder and Md
Fermentbites GmbH · Vielitzsee
Present
We are developing the next generation of gut health supplement. +++ MORE INFO TO FOLLOW +++
Co-Founder
THE VIELD · Berlin Area, Germany
Present
We created and designed THE VIELD to appeal to everyone whose very need is to work creatively and efficiently across several days. THE VIELD is based on a concept developed with the School of Design Thinking of the renowned Hasso-Plattner-Institute in Potsdam, and can accommodate up to 40 guests overnight, with c. 100 guests able to work during the day in various inside and outside spaces. We also offer full-board organic catering during the stay. The barn extension in Vielitzsee, 60km north of Berlin, combines modern design with historic building elements and offers everything that is expected of a modern workplace nowadays. Across 650 sqm, customers can collaborate on strategic challenges, develop new ideas, attend workshops or seminars, grow as a team or look at challenges from a different angle. The key to efficient work is not about high-flying approaches or complex digital systems - it's about experience design, game & workshop concepts, and the general setting and family-feel th…
Mentor / Startup Advisor
leAD Sports Accelerator · Berlin Area, Germany
Present
Mentor for global sports- & health-tech entrepreneurs in the adidas-backed leAD Sports Accelerator. My focus lies on content strategy, strategic partnership, business development, media rights, licensing
Industry Lead Sports
Forte Digital GmbH · Berlin, Germany
We created a sports-industry vertical at Forte Digital, a digital consultancy with c. 350 employees across 8 offices in Norway, Denmark, Poland, Germany, Austria and Switzerland. Responsibilities: - Overall strategic conceptualization, positioning and setup of the unit - Full commercial responsibility - Sales and key account management - Strategic consulting of key clients such as kicker.de (Olympia-Verlag) and DFB to support digital transformation processes and strategies, and digital product development
Director
XU Group · Berlin, Germany
Responsible for the strategic development of XU's e-learning course portfolio across the domains of E-Mobility, Digitalization and Sustainability, and conceptualization and production of multi-media learning journeys. Courses are delivered by industry experts, leading scientists and corporate partners. Learning journeys are designed for corporate upskilling and reskilling initiatives from C-Level executives to shop floor workers, and are built for maximum engagement and persona-specific relevance. My role requires a close eye on trends and market developments, corporate learning requirements and course-specific UI/UX to achieve maximum usability, engagement and customer satisfaction. It also encompasses identifying exceptional talents and experts to deliver best-in-class course contents to our customers.
Content Strategy & Partnerships
Deutsche Bahn · Berlin Area, Germany
Working at Wifi@DB, an innovation unit within Deutsche Bahn AG, enabling seamless single-sign-on WIFI across all trains and stations, and developing personalized, contextual travel media platforms (TMP) for DB travelers in Germany. Responsible for commercial and content partnerships for the TMP, with the aim of both maximizing contextual relevance for travelers along their customer journey and developing viable business opportunities for partners. -> TMP was implemented in several DB Regio regions in Germany (e.g. Hamburg; wider Leipzig - Dresden - Halle - Magdeburg regional train network). We conceptualise, build and test digital business models for Deutsche Bahn.
Head of Content & Partnerships
OneFootball · Berlin Area, Germany
OneFootball is one of the leading global mobile football platforms, with more than 100m downloads and c. 35m monthly active users across iOS, Android & Web. Responsibilities included: - Content strategy & international partner expansion. Establishing strategic partnerships with global football publishers & data providers, influencers and social networks (Youtube, Twitter) to establish and grow brand, digital footprint / reach, and credibility of OneFootball. Negotiating win-win-win agreements (partners and app users) from start to finish. Partnerships included: Premier League, Axel Springer (Bild.de), Sport1, talkSPORT, Kicker, BSkyB, Perform Group (Opta Sports, Goal.com, Sportal), The Guardian, Scoreradar, Bleacher Report, Sports.ru, 11 Freunde, Picture Alliance, Bola Sports (Indonesia), FourFourTwo etc. - Global sourcing & licensing of multi-lingual football content (data & live scores, news, videos, live text commentaries, special content) - Cross-functional leadership role across p…
Manager Clubs & Community Services
Onefootball GmbH (then motain GmbH) · Berlin Area, Germany
In charge of growing and operating Onefootball's club app business on iOS & Android. More than 20 football & sports clients from Germany & Switzerland. Key tasks included: partner acquisition, contract negotiations, key account management & marketing of the platforms. Clients included (among others): Bayern Munich, Borussia Dortmund, Eintracht Frankfurt, FC St. Pauli, VfL Bochum, 1. FC Kaiserslautern, Hertha BSC, German Basketball Bundesliga (BBL), German Handball Bundesliga (HBL). Further responsibilities included: implementing & growing Onefootball's social media channels & community engagement strategies.
Manager / Consultant
Deloitte Sports Business Group
Consultant to regional, national and international sports clubs and governing bodies, sports marketing agencies and investors, predominantly in the field of football. - Business plan and commercial strategy development assignments; - Market-research based ticket pricing and corporate hospitality strategy consultations; - Benchmarking and feasibility studies; - Acquisition due diligence on behalf of overseas investors Clients included: Governing Bodies: The FA, Ryder Cup Europe, UEFA, ATP, The Premier League, International Rugby Board, LOCOG, Scottish Rugby Union Football Clubs: Arsenal, Everton, Liverpool, Manchester City, Tottenham Hotspur, Bolton Wanderers, Schalke 04, New York Cosmos Media companies: BBC, BSkyB, Sony Corporation, James Grant Group, Sportsfusion Co-author of annual Deloitte publications "Annual Review of Football Finance" and "The Deloitte Football Money League"
Sports Business Agent
Kentaro Group UK
Sponsorship & Media Rights sales in football and boxing. Organisation of several high-profile international friendly matches of Brazil and Argentina national teams (London, Dortmund, Gothenburg, Stockholm, Montpellier, Basel).
Education
University of Buckingham
Master of Science - MS, Service Management
University of Buckingham
BSc (Business Studies), Business Studies
Malvern College
High School
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