Experience
Senior Manager, Consumer Insights - Clif Bar & Builders
Mondelēz International · East Hanover, New Jersey, United States
Senior Manager, Consumer Insights - Clif Kid & Luna
Mondelēz International · Emeryville, California, United States
Senior Insights Manager
Insights Manager
Associate Global Insights Manager, Food & Emerging Brands
Global Insights Mba Intern
Mba Marketing Consultant
Director, Brand Strategy
Client Services, Account Manager
Wine Direct · Napa, CA
•Advised approximately 100 wineries to increase consumer direct sales as much as 250% •Provided support of e-Commerce technology and integrated fulfillment solution •Improved products and organizational strategies through sharing the voice of the customer
Sales, Account Management
•Managed multi-million dollar advertising business for Procter & Gamble •Reviewed ongoing performance to create insightful analysis regarding projected campaign results •Translated data into strategic recommendations for optimizations, upselling opportunities, and future campaigns •Utilized market research to generate incremental digital spending •Communicated effectively across various business units and cross-functional departments •Spearheaded cross-platform integrated idea generation and strategy with Time Warner print and television to effectively monetize digital media as part of a suite of brands
Education
Cornell University
BS, School of Hotel Management
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (M.B.A.), Marketing
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