Carolyn Matlock
Consumer Insights Lead for White Claw & Cayman Jack
- Company
- Mark Anthony Brands Inc.
- Title
- Consumer Insights & Marketing Analytics Manager
- Seniority
- Manager
- Department
- Master Marketing
- Location
- Chicago, Illinois, United States
- Industry
- Wine & Spirits
About
Driven by a passion for understanding what shapes consumer behavior, I translate complex data into strategic narratives that strengthen brand performance. As the Consumer Insights Lead for White Claw and Cayman Jack, I elevate the consumer voice across the organization and deliver insight-driven guidance that supports smarter decisions and sustained growth.
Experience
Consumer Insights & Marketing Analytics Manager
Mark Anthony Brands Inc. · Chicago, Illinois, United States
Present
Consumer Insights Lead for White Claw and Cayman Jack Brands in the U.S.
Consumer Insights Manager
Emerald Research Group · Seattle, WA, United States
Market Research Project Manager
PSB · Greater Seattle Area
Senior Research Analyst
PSB · Greater Seattle Area
Market Research Coordinator
Assurant · Miami/Fort Lauderdale Area
Marketing Analyst Intern
WilsonHCG · Tampa/St. Petersburg, Florida Area
Education
University of Tampa
Bachelor’s Degree, Marketing
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