About
I am a seasoned professional in consumer insights and analytics with over 15 years of experience in behavioral science-based research, data analysis, and synthesis. Proficient in business analytics and managing external agencies. Skilled in project management and leading teams to develop predictive segmentation models, driving 3 strategic innovation projects in 4 years. Excellent communicator, adept at sharing insights with internal teams, senior leaders, and retailer partners. Over 5 years of remote and hybrid work experience. Passionate about using Generative AI to improve consumer research efficiency and cost-effectiveness. Experience Summary: • Spearheaded a 2-stage project utilizing qualitative and quantitative research to establish a new Category Demand Space model, providing the strategic framework for future innovation development. • Developed and implemented new customer segmentation models, enhancing data-driven marketing strategies and improving target marketing efficiency b…
Experience
Partner - Aurora Coaching & Consulting (Open to Work)
Aurora Life Transition Coaching & Consulting
Delivered objective-driven results for a national personal care company by directing a 5-month strategic insight-driven consulting engagement, completed on time and within budget." Achieved certification as a Generative AI consultant, successfully deploying organizational-level solutions and applying Generative AI to consumer/shopper insights." Drove strategic direction by leveraging expertise in consumer-centric initiatives and foundational research, including segmentation, demand spaces, jobs to be done, decision trees, market structures, and copy development.
Senior Consumer Research Manager | Baby & Child Care, Diapers and Baby Wipes
Kimberly-Clark · Chicago, Illinois, United States
Established a strategic framework for future innovation development by leading a 2-stage project that utilized qualitative and quantitative research to create a new Category Demand Space model. Enhanced target marketing efficiency by up to 20% through the design and implementation of advanced customer segmentation models, enabling data-driven marketing strategies. Achieved 5 successful product launches in less than 2 years by collaborating with R&D and marketing teams to align consumer insights with innovation pipelines.
Manager, Shopper and Retailer Insights | Baking and Prepared Meals Categories
Nestle USA · Solon, OH
Improved ROI by generating $1.5M worth of research from a $300k investment through the creation of the Nestle Shopper Connection, enabling agile and cost-effective studies. Increased sales for key partners, including Walmart and Target, by spearheading a year-long research initiative, 'Managing the Baking Shopper,' that delivered retailer-specific recommendations for the baking aisle. Boosted shopper satisfaction and holiday sales for major retailers such as Target, Walmart, and Family Dollar by formulating data-driven recommendations for 'Holiday Bake Centers.
Education
Capella University
Doctor of Philosophy - PhD, Industrial and Organizational Psychology
Virginia Tech
MS, Industrial/Organizational Psychology
University of Michigan
A.B., Psychology
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