About
She is an experienced market research manager specializing in in-depth consumer behavior analysis, competitive brand analysis, market trend forecasting, and product planning. She is dedicated to helping companies develop effective strategies based on accurate market data and consumer insights, propelling their brands to stand out in a highly competitive market.She excels at working in fast-paced, high-pressure environments, collaborating across departments to ensure smooth information flow and timely project completion. Looking ahead, I anticipate continuing to expand my expertise in market research and strategic planning, providing brands with more forward-thinking and innovative solutions.
Experience
Market Research Manager
The Estée Lauder Companies Inc.
Present
1.Develop annual marketing target plan, establish sound marketing information collection, processing, communication and confidentiality system. 2.Investigate consumer purchasing psychology and behavior, collect, organize and analyze the performance, price and promotion methods of competing brands' products. 3. Analyze the advertising strategy and competition of competing brands. 4.Make sales forecast, propose future market analysis, development direction and plan, and formulate product planning strategy.
Market Research Manager
The Estée Lauder Companies Inc.
1.Assist the marketing manager to complete daily work. 2.According to customer informatization needs, assist the market manager to provide informatization solutions for customers. 3.Responsible for project follow-up and coordination. 4.Assist in business promotion and business negotiation of solutions.
Assistant Manager
1.Mainly responsible for the management, classification, organization, filing and storage of the company's sales contracts and other marketing materials. 2.Responsible for preparing monthly, quarterly and annual statistical reports and various sales index reports, and answering the inquiries from leaders about sales dynamics at any time.
Education
Stanford University Graduate School of Business
Master of Business Administration, Business Administration, Management and Operations
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