About
Experienced, passionate qualitative researcher and thought leader with 20 years of experience in overseeing, designing and executing comprehensive research projects that inform customer and consumer brand and business strategy. Expertly leads research initiatives with curiosity and disciplined approach to uncover consumer values, attitudes, and preferences. Intentional leader who successfully translates and synthesizes qualitative and quantitative data to craft compelling, insights-rich narratives and presentations to senior leadership that inspire and inform action. Committed to a collaborative approach to fostering open communication with stakeholders to ensure alignment with organizational goals
Experience
Consumer Insights Strategist
a space, in between. · Tokyo, Japan
Present
a space, in between. is a joint venture between yes, and divka created from necessity, desire, and unmet needs. We craft with love and warmth for all. Lead research insights for consumer lifestyle consideration and expansion. Supported the initial launch and Instagram debut for the line. Develop content and copy for website. Led customer needs marketing explorations for the second half of 2025. Conducts research on industry trends and the competitive landscape. Provides thought partnership to enhance customer experiences and engagement. Collaborated with the design team on the Spring collection on garment silhouettes and fabrics. Shapes the go-to-market plan with journey mapping and improving storytelling and on-channel experience.
Research Project Lead
American Institutes for Research
Present
Establishes and maintains best practices for customer research, ensuring quality, validity, and reliability of data and insights. Conducts foundational, generative, evaluative and tactical research using qualitative methodologies; moderates qualitative engagements including focus groups, surveys, and interviews to evaluate program effectiveness. Synthesizes, develops, and communicates strategic recommendations for program improvements. Manages client relationships and ensures project goal alignment and attainment.
Research Associate
Research Associate
Led task forces and teams, coordinated and oversaw regular meetings, and engaged key individuals, experts, and organizations to collect feedback on consumer products. Oversaw survey development and listening sessions to evaluate program effectiveness. Provided management and operation support to multiple contractors working to support small, underserved, and rural clinician practices participants. Oversaw all aspects of projects including client communications, survey development, cognitive testing, sampling design and communication development (e.g., interview guides, cognitive interviews, and findings’ analysis).
Senior Research Analyst
Research Analyst
ICF Macro
Education
Parsons School of Design - The New School
MPS, Fashion
University of Baltimore
MPA
McDaniel College
BA, Sociology
McDaniel College
Bachelor of Arts
Parsons School of Design - The New School
Master of Professional Studies, Fashion/Apparel Design
University of Baltimore
Master of Public Administration
Find leads like Camellia
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free