About
I am an MBA who has a natural curiosity and loves discovering insights to drive business decisions.
Experience
Analytics & Strategy Insights Senior Manager
Blue Buffalo · Minneapolis, Minnesota, United States
Shopper Insights Manager
Blue Buffalo Co · Greater Minneapolis-St. Paul Area
Omnichannel Insights Manager
General Mills · Greater Minneapolis-St. Paul Area
Helped General Mills brands build integrated channel strategies in this quickly evolving retail landscape
Consumer Insights Associate Manager
Cereal Partners Worldwide (Nestlé & General Mills) · Lausanne Area, Switzerland
Manage global insights for Nesquik & Chocapic brands as well as Nestle Breakfast Cereals Portfolio Advertising.
Consumer Insights Senior Associate, Multicultural and Kid Insights
General Mills · Greater Minneapolis-St. Paul Area
Consult with General Mills brand teams to develop strategies to connect with Hispanic consumers and kids.
Consumer Insights Associate, Networked Insights
Delivered real time insights to General Mills brand teams by leveraging expertise in social listening, organic search data, and website metrics. Consulted on digital media planning, audience definition, content evaluation and measurement plans.
Wisconsin Athletics Department Research Assistant
University of Wisconsin-Madison
Ran Wisconsin Athletics survey program and conducted ad hoc research projects through the Wisconsin MBA student consulting program. Designed and conducted qualitative and quantitative research for Men’s Basketball and Hockey programs.
Merchandise Planning Manager, Target.Com
Oversaw financial planning, inventory forecasting, and vendor relationships for $170M online Electronics and Entertainment business. Managed day-to-day operations of six Business Analysts including career coaching, development, and assessment.
Presentation Manager, Target.Com
Established a new team to manage multi-channel campaigns and events. Built and maintained event timing and actions across departments. Set online event strategies, planned photography & promotions, managed financial recapping and communication to leadership.
Buyer, Target.Com
Led the launch of a Daily Deals experience on Target.com. Developed a liquidator vendor base, led vendor negotiations, built a product assortment, and developed and measured financial and marketing success metrics. Partnered with creative and interactive development to build the web experience and launched and managed Target’s first Twitter account @targetdailydeal with 180,000+ followers.
(Sr.) Business Analyst, Target.Com
Responsible for formulating in-depth inventory forecasts and managing relationships with national brand hardware, storage, and pet accessory vendors to secure domestic inventory. Managed end to end process of importing inventory for online patio furniture business including forecasting and executing buy quantities with international vendors.
Merchandising Intern, Target.Com
Education
Wisconsin School of Business
MBA, Market Research
University of Notre Dame
BBA, Marketing
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