About
I have spent my career identifying new opportunities and building products that result in growing new revenue, opening new markets, and creating new customer value. I create ah-ha moments, then actualize them. My success comes from establishing the entrepreneur mindset within large companies; from the beginnings of Target.com stage-1 e-commerce to the digital transformation of Credit Suisse HOLT Lens (this work resulted in to a MIT/Sloan case study on customer co-creation, see below.) My multi-discipline approach is comprised of leadership, strategy, discovery and development, product-market fit, listening to customers, customer experience, brand marketing, operations, and business model identification. A proven track record: - Working with C-level executives on strategy and execution - Building products that grow revenue, open new markets, and create new customer value - Utilizing rapid testing and development (Lean) to de-risk and enhance outcomes - Fostering collaboration across sil…
Experience
Venture Partner
Entrepreneurs Roundtable Accelerator · New York City Metropolitan Area
Present
ER Accelerator (ERA) is the leading startup venture investment platform in New York, investing in 25+ early-stage companies per year. Starting from the first class (Summer 2011) as a Lead Mentor. Including ERA Global. Learn more at eranyc.com. This is my list of the portfolio companies I've worked with: Bespoke Post, BuzzTable, NumberFire, ParkingPanda, Pricing Engine, PublicStuff, Triplelift, StrayBoots, CaterCow, Seamlessdocs, mxHERO, TripleMint, TrendAlyics, Admittedly, RockerBox, NutmegEducation, Closet|Dash, Mezzobit, LingoLive, AdvisorConnect, Chicory*, Scentbird, BlinkBuggy, uGOhealth, Select, dezignable, Lately, Please and Carrots, Scouted, SeaShells, Air Tailor, Goalsetter, TireAgent, Young Alfred, Myro, Welnys, Ettitude, Maivino, Woveon, Yogi, PawlicyAdvisort, Honeyflower Foods, Foodful, Stix, Undock, Hazel, Mouth Off, Caire Beauty, Startsure, Masonry BlendED, neurobotx, The Vertical, BarisValet, Magpie, ... and more to come.
Product/Strategy Consultant
bethtemple4u llc · New York, NY
Present
My clients span the Fortune 500 as well as startups: Retail: Target, Limited Too, Estee Lauder, Canadian Tire, Adidas, SmartBargains (Rue La La), Smart Travel + Financial: Credit Suisse, Wells Fargo, US Bancorp, BNKR (SoftBank), Redchip Media: HBO, NBC, Time Inc., Reader's Digest (Trusted Media Brands), Gannett, Rodale, Wall Street Journal, The Daily (NewsCorp), Barron's, Wiley, The Economist, A+E, Magnify-net and MusicGremlin Health: UnitedHealth Group, Life Technologies Remaining: Panasonic, FedEx, , Enerpac, Corsearch, Novantas, and ixMatch I founded and named my firm to emphasize the ‘embedding’ nature of my approach to building new products. Working closely with internal teams to identify new product opportunities, define the product strategy and execute it through launch. I bring clarity, focus and momentum to the daunting task of building new products. Also provide product/digital audits and organizational structure realignment to ensure maximum business impact. Early in my care…
Global Entrepreneur Mentor
bethtemple4u llc · Greater New York City Area
Present
Work with entrepreneurs throughout the world on product, product-market fit, marketing, operations, and pitch decks. ERA: Ireland, South Korea, Norway, Belgium, Italy, Turkey, Japan Remaining: Germany (GANY, German Accelerator NY)Canada NYC Accelerator
Advisory Board
Present
Chicory connects recipe websites with online grocers with a ‘get ingredients’ button placed natively on recipes to make recipe content interactive and transactional. Seamless shopping process from online recipe to online grocer cart. Having met the Chicory team through the eRoundtables Accelerator ERA7, I am continuing my involvement in their growth and success through being an active Advisor. Stay tune for more great things from Chicory.
Advisory Board
Air Tailor · Greater New York City Area
Air Tailor provides on-demand tailoring for both B2C and B2B. ERA12 and TechStars (Target).
Board of Director
Ordrx (formerly Ordr.in) · New York, NY
A Google Ventures-backed technology company, Ordr.in brought about massive change to the way restaurants and their customers connect and transact online. Ordr.in was featured in Entrepreneur’s Brilliant 100, Business Insider, Inc., TechCrunch and GigaOM, at Web 2.0 Expo and on untether.tv. In 2011, Ordr.in’s founders were listed on the Silicon Alley 100 and went through the TechStars NY startup accelerator program.
Svp (Startup)
Talkingpoint Inc. · Greater Minneapolis-St. Paul Area
Served as #2 executive in developing a new category of wirelessly deployed in-store customer feedback and loyalty marketing stations; an interactive platform adopted by Fortune 500 retail, restaurant, transportation, and hospitality companies and funded by Maveron. Personally brought on Best Buy and Target as customers. Developed business plan and financial model; managed day-to-day operations of account management, content development, design and production, store installations and logistics, and on-going strategic planning; and managed due diligence of venture fund as well as relationships with corporate attorneys and bankers.
Founder and National Chair, Media Sig (Special Interest Group)
Marketing Executives Networking Group
Developed a special interest group for senior executive members who worked in media companies. Also served on the membership committee from 2002-2003.
Independent Consultant
Marketing Tech-nique · Greater Minneapolis-St. Paul Area
My consulting firm specializing in business planning, product development, and brand marketing for established companies and startup ventures. Several of the engagements included serving in interim executive roles. [Took marketing role at BigCharts and then promoted to product roles at MarketWatch] During this time my clients were: Target, Limited Too, US Bancorp, Wells Fargo, United HealthGroup, and RedChip.com
Co Founder
Minnesota Interactive Marketing Association
Vice-President 1998-9, President, MiMA, 2000-1, Emeritus Board Member 2001-2
Education
Michigan State University
BA, Advertising
California State University, Fullerton
Master of Arts (MA), Mass Communications/Journalism
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