About
Experienced Business Insights Manager with a demonstrated history of working in the wine and spirits industry. Skilled in Sales, Wine, Insights, Key Account Development, Alcoholic Beverages, and Brand Management.
Experience
Strategic Insights Manager - West & Central
Delicato Family Vineyards · Napa, CA
Present
Provide insights, direction, and support to sales teams across the Western & Central US, Chain, Broad Market & On Premise. Inject market-based facts and insights into the decision making process and drive application of fact-based selling by all organizational members. Support information utilization by regularly educating end-users with all levels of experience. Nielsen, IRI, Spectra, Homescan Panel, JDA
Category Manager -West
Delicato Family Vineyards · Napa, CA
Sales & Marketing Analyst
Delicato Family Vineyards · Napa, CA
Sales & Marketing Analyst
Trinchero Family Estates · Napa, CA
Develop & maintain reports for use by field sales Provide reporting support for Field Sales, National Off & On Premise Chain, & Marketing groups Develop reporting tools with marketing to meet needs for all aspects of brand planning Analyze all data sources for potential new and missed business opportunities Identify opportunity gaps in existing business at a corporate & brand level for both On & Off Premise Manage all aspects of business with Nielsen Responsible for maintaining monthly Nielsen & Depletion reports Main TFE contact for all Nielsen, Depletion, TDLinx reporting Executive level report & Powerpoint presentation development Field Sales Goal Tracker Development Provide training for Sales & Marketing on use of Depletion & Nielsen reports and systems
Relationship Marketing Manager
LVMH-Domaine Chandon · Napa, CA
Development and implementation of direct to consumer sales & direct marketing opportunities Designed and implemented Domaine Chandon Private Cellar Wine Club Oversaw growth of Wine Club from 200 members to over 5000 in 4 year period & direct sales growth to over $1 million gross revenues annually Aided in set up implementation of Domaine Chandon E-Commerce website Aided in the redesign of www.chandon.com website Plan, coordinate, and host special events
Visitor Center Supervisor
Trinchero Family Estates / Sutter Home Winery
Education
Sonoma State University Rohnert
B.S, Business Administration; Sales and Marketing
Find leads like Brad
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free