About
I build, scale, acquire and advise digital & analog businesses. With more than 20 years of leadership experience, I have worked across digital growth, performance marketing, mobile, marketplaces and platform-driven business models — both as an operator and as a founder. As Founder & Managing Director of mymoria, I spent 10 years building and scaling a company in a highly fragmented market. In addition to organic growth, a key part of my role was M&A: - Identifying and evaluating acquisition targets - Leading due diligence processes - Executing acquisitions - Integrating companies, teams and systems post-merger Throughout this journey, I worked closely with Venture Capital, Family Offices and Private Equity investors, engaging in strategic discussions around growth, scaling, governance, and value creation. Today, I focus on: - Advisory Board & Board roles - Strategic growth and M&A advisory - Supporting founders and leadership teams in PE/VC-backed environments (especially in emerging m…
Experience
Advisory Board Member
mymoria GmbH · Berlin, Deutschland
Present
• Strategic advisor to management and shareholders • Focus on growth strategy, M&A, integration and digital positioning • Acting as sparring partner from a founder and investor-facing perspective
Founder & Managing Director
mymoria GmbH · Berlin
• Founded and scaled a digital-first company over 10 years in a regulated market • Full P&L responsibility, company strategy and operational leadership • Built and led cross-functional teams across growth, marketing, product and operations • Drove both organic growth and inorganic growth via M&A • Led end-to-end M&A processes: - Target identification and strategic fit assessment - Commercial and operational due diligence - Transaction execution - Post-merger integration of companies, teams and processes • Worked closely with Venture Capital, Family Offices and Private Equity investors on strategy, scaling, governance and long-term value creation • Owned company strategy, P&L, growth, partnerships and execution • Transitioned into Advisory Board role in 2026
Founder & Winemaker
Present
• Founded and built an independent wine brand from scratch • End-to-end ownership of brand, product, go-to-market and distribution • Managed supplier relationships, production planning and quality control • Built a direct-to-consumer (DTC) sales model alongside selected partnerships • Hands-on experience in brand building, pricing, positioning and customer acquisition • Entrepreneurial execution in parallel to leading and scaling mymoria • Entrepreneurial side venture demonstrating hands-on brand building, DTC go-to-market and operational execution.
Mentor
Westerwelle Foundation · Berlin, Berlin
Present
The Westerwelle Foundation was founded in December 2013 by the former Minister of Foreign Affairs Dr. Guido Westerwelle and the entrepreneur Ralph Dommermuth. Especially the Westerwelle Young Founders Programme and the Westerwelle Startup Centres, the foundation aims at creating opportunities for young people in emerging and developing countries. My help includes: - Mentoring founders and entrepreneurs in emerging and developing markets - Focus on business models, growth, go-to-market and leadership - Supporting impact-driven entrepreneurship and sustainable scaling
- Stealth Mode -
- stealth mode -
Director Customer Acquisition (Performance Marketing)
HRS - The Hotel Portal · Cologne Area, Germany
• Led global performance marketing and customer acquisition • Owned budgets, channels and growth strategy across mobile and web • Strong focus on scalability, ROI and channel diversification
Director Mobile & New Media
HRS Hotel Reservation Service · Köln und Umgebung, Deutschland
• Built and scaled mobile and emerging channels • Drove mobile product growth and acquisition strategy • In-House Merger of Mobile & Desktop Department
Head of Country Operations Germany
YOC Mobile Advertising GmbH · Berlin
• P&L responsibility for the German market • Built and scaled German operations • Led sales, business development and mobile growth initiatives • Strong exposure to mobile ecosystems, publishers and brands
Head of Sales
Head of New Business Mobile Marketing
Senior Manager Mobile Marketing
Manager Mobile Marketing
Junior Manager Mobile Marketing
YOC AG · Berlin
Junior Account Manager
Scholz & Friends · Berlin
Intern Account Management
Intern Hugo Sales Department
Education
Hanze
Bachelor of Business Administration, International Business & Management
The Hong Kong Polytechnic University
International Marketing
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