About
Passionate about turning real human stories into smart brand strategies. Recognized for blending analytics with strategic storytelling to build alignment, inspire confidence and drive business impact.
Experience
Consumer Insights Lead, Switch
Opella · Morristown, NJ
Leverages consumer insights to drive consumer strategy for Rx to OTC Switch candidates. Ensures the voice of the consumer guides brand positioning, packaging, communication and activation decisions.
Consumer Insights Lead, Switch
Leverages consumer insights to drive commercial strategy for Rx to OTC Switch candidates. Ensures the voice of the consumer guides brand positioning, packaging, communication, and activation decisions.
Global Account Director
Morning Consult · Philadelphia, Pennsylvania, United States
Connected business questions to syndicated and custom primary research programs spanning brand health, audience profiling, campaign effectiveness, communication optimization, corporate reputation tracking and segmentation.
Vice President, Head of Na Sales
Led team of ~50 client-facing account leaders in North America who connect manufacturer’s innovation business questions to research programs. Delivered senior support during strategic planning and thought leadership speaking engagements on how to drive brand growth through innovation.
Vice President, Client Development
Directed talents of account leaders to become trusted advisors to corporate CPG clients, delivering a variety of quantitative research solutions to increase the success of new product innovation, brand renovation, and portfolio management activities.
Vice President, Team Lead of Client Services
Coordinated a 30-member team of BASES Client Services professionals facilitating major CPG clients through custom analytics, insights, and retail strategy activities. • Awarded the Nielsen’s Rasmus Award for Leadership in 2016 by reforming and launching the client-facing organization’s roles and processes for better emphasis on a skills-based model.
Vice President, Account Lead
Managed end-to-end relationships with 8-10 global organizations, directing new product ideas throughout the innovation research channel. Created research projects, acquired alignment with clients, led teams managing the survey development, and data collection and analytics to provide actionable recommendations
Account Director/Manager, Client Consulting
Directed BASES consulting engagements with a diverse set of clients, with ownership of overall results, diagnostics, volume projections, and recommendations for concept, product development, and optimization of pricing, assortment, and launch execution. • Established new direct service model in Germany and dedicated two years onsite in Hamburg to generate operational excellence in this new market; hired and trained local staff, developed best practices, and cultivated relationships with new accounts (one of which went on to be a top 10 global account for BASES)
Associate Manager, Research Analyst
Drafted proposals, designed studies, and consulted on the creation of concept stimuli and questionnaires with project management team. Integrated consumer response data with clients’ marketing strategies, including advertising quantity and quality, distribution, and promotional activities to forecast the volumetric potential of new innovations prior to introduction. Evaluated new products’ strengths and weaknesses by utilizing quantitative/statistical methods and extensive databases; prepared summaries of key findings and coordinated report production with support staff. Presented results to client research and brand management teams.
Education
Rutgers Business School
Master of Business Administration (MBA), Marketing
Rutgers University
Bachelor of Science - BS, Marketing
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