Bianca Borders

Consumer Insights Manager

Carhartt · Dearborn, MI

Present

Strategy & Insights with a focus on Consumer Segmentation, Brand Health and Consumer Experience. Leveraging quantitative and qualitative methods to understand the diverse needs of our customer and provide actionable insights.

Associate Consumer Insights Manager

Carhartt · Dearborn, MI

Present

Build and Manage branded online research community to support brand, product and marketing decision making. Project manage strategic initiatives with consumers and internal business partners.

Statistical Analyst

Gongos, Inc. · Auburn Hills, MI

Senior Research Coordinator

Gongos · Auburn Hills, MI

• Analyze data and create deliverables for early buyer studies, voice of the customer, tracking studies, competitive assessment, concept testing and product development. • Lead a data visualization team to develop deliverables and technological proficiencies. • Recruit, interview and mentor interns and junior level employees.

Research Coordinator

Gongos · Auburn Hills, MI

• Provide support to project management staff in reaching research objectives of clients from launch to reporting. • Coordinate and execute logistics for qualitative and quantitative research projects. • Maintain and facilitate research activities for a branded online consumer community.

Intern

Gongos Research · Auburn Hills, MI

• Offer support to research, marketing sciences, and O2 staff on project proposals, projects in the field, secondary research, and deliverable creation. • Proofread reports, proposals, and survey instruments for grammar, formatting, and data. • Assist with participant management for auto client on-site drive clinic.

Research Technician Associate

University of Michigan, Institute for Social Research- Center for Political Studies · Ann Arbor, MI

• Created and maintained Access database, wrote and ran queries, and created regular reports on data collection progress and sample participation rates. • Managed the production, distribution, collection, cleaning, coding and archiving of longitudinal survey data. • Hired, trained, managed, and developed projects for study employees. • Coordinated and executed participant follow-up conversations and successfully increased participation and retention rates. • Compiled and formatted quarterly research report of survey data for media publication, The Generation X Report. • Practicum course training in focus group moderation, survey development and design, in person interviewing, and call center interviewing.

Research Assistant

University of Michigan, Institute for Social Research- Population Studies Center · Ann Arbor, MI

• Served as the liaison in a research team to correlate research between the University of Michigan and the Michigan Department of Corrections. • Collected, Coded, Cleaned, and Data Mined Department of Corrections administrative data. • Advised team of graduate and undergraduate researchers to develop effective and innovative research methods to analyze data. • Michigan Department of Corrections Office of Research and Planning Intern- Dual Research Appointment.

Office of Research and Planning Intern

Michigan Department of Corrections · Lansing, MI

Dual Appointment with the University of Michigan.