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Bernd Vermaaten

Bernd Vermaaten

CEO @ solute GmbH | Turning Around B2B Digital Commerce | Cross-Channel Reach · M&A · AdTech Growth

Karlsruhe, Baden-württemberg, GermanyInformation Technology & Services
Company
AIMII
Title
Founder and Initiator
Seniority
Founder
Department
Master Marketing
Location
Karlsruhe, Baden-württemberg, Germany
Industry
Information Technology & Services

About

Over the pasteight years as ManagingDirector of solute GmbH, I have led a full-scale turnaround - repositioning the company from an underperformer into a profitable, growing B2B platform for digital reach generation in e-commerce. The result: consistent year-over-year revenue and EBITDA growth. solute operates at the intersection of performance marketing and e-commerce infrastructure. Through billiger.de, Google Shopping Ads, Bing Campaign Ads, and a proprietary publisher network, we deliver high-converting traffic and content for e-commerce businesses across Europe. In July 2025, we acquired Checkout Charlie GmbH - a deliberate M&A move that strengthens our position within the adpepper media Group and accelerates our cross-channel growth strategy. My focus as Managing Director: ▸ Strategic repositioning & cultural transformation ▸ P&L ownership - revenue, EBITDA, and sustainable unit economics ▸ M&A execution and post-merger integration ▸ Building high-performance sales and product te…

Experience

Founder and Initiator

AIMII · Brüssel, Region Brüssel, Belgien

Present

AIMII is an Initiative with the purpose to give SMEs in Europe a voice for a competitive market environment. We focus on topics like DMA, AI Act and cloud. Our goal is a constructive dialogue with EC and Gatkeepers

GeschäFtsfüHrer

Checkout Charlie GmbH - a member of solute. · Berlin, Deutschland

Present

Die Checkout Charlie GmbH ist ein führender Verlag für Gutschein-, Rabatt- und Cashback-Portale im DACH-Raum. Mit Marken wie Sparwelt.de und Gutscheine.de fungieren wir als Schnittstelle zwischen Online-Händlern und Endverbrauchern. Unser Geschäftsmodell zielt darauf ab, kaufinteressierte Nutzer durch attraktive Angebote zu aktivieren und zum Kauf zu motivieren. Händler profitieren dabei von gesteigerter Reichweite und mehr Umsatz. Die Einnahmen generieren wir über ein performancebasiertes Provisionsmodell, bei dem wir bei erfolgreicher Vermittlung eines Kaufs vergütet werden.

Advisor & Business Angel

ONINO · Karlsruhe, Baden-Württemberg, Germany

Present

ONINO is a young and innovative Blockchain Services company that focuses on utility tokens. There goal is to provide ICO as a Service as well as utility solutions using blockchain technology. So we are not talking about a finance Tokens but Utility Tokens There Vision is tokenization to increase security by using blockchain ------ ONINO ist ein junges und innovatives Blockchain-Dienstleistungsunternehmen, das sich auf Utility-Token konzentriert. Ihr Ziel ist es, ICO as a Service sowie Utility-Lösungen mit Blockchain-Technologie anzubieten. Wir sprechen also nicht über Finanz-Token, sondern über Utility-Token. Ihre Vision ist die Tokenisierung zur Erhöhung der Sicherheit durch den Einsatz von Blockchain

Handelsrichter / Commercial Judge (Landgericht Karlsruhe)

Landgericht Karlsruhe · Karlsruhe, Baden-Württemberg, Germany

Present

Appointed commercial judge at the Regional Court of Karlsruhe for commercial matters by the State Ministry of Justice of Baden Württemberg. The appointment is initially for 5 years. ----- Ernennung zum Handelsrichter am Landgericht Karlsruhe für Handelssachen durch das Landesjustizministerium Baden Württemberg. Die Ernennung ist zunächst für 5 Jahre.

Ceo & Coo — Solute Gmbh (Adpepper Media Group)

solute gmbh · Karlsruhe, Baden-Württemberg, Deutschland

Present

Led a company-wide turnaround and repositioning from day one. When I joined solute, the company needed a fundamental reset - in strategy, culture, and commercial focus. I rebuilt the business around a clear B2B value proposition: delivering conversion-strong content and high-performing traffic for e-commerce businesses through cross-channel reach solutions. Key outcomes: ▸ Executed a full turnaround - multiple consecutive years of revenue and EBITDA growth ▸ Repositioned solute as a leading B2B partner for cross-channel e-commerce reach in Europe ▸ Led the acquisition of Checkout Charlie GmbH (July 2025), accelerating growth within the adpepper Group ▸ Drove cultural transformation - building a performance-oriented, agile organization ▸ Established billiger.de as a high-traffic, conversion-focused platform for e-commerce advertisers Areas of responsibility: Sales & Key Account Management · Finance & M&A · New Business Development · Product · Marketing · Partnerships · HR & IT

Cfo

solute gmbh · Mannheim Area, Germany

solute your competent and reliable B2B partner for cross-channel generation of reach in Europe. We deliver high-conversion content and high-performance traffic for your e-commerce business, via billiger.de, google shopping ads, bing campaign ads and our large network. Plattform and eCommerce One of germany's largest price comparison platforms. Internet, Plattform, eCommerce, Digitalisierung, Prozessmanagement, Strategie

Member of the Ihk General Assembly Karlsruhe

IHK Karlsruhe · Karlsruhe, Baden-Württemberg, Germany

Present

Founding Member | GrüNdungsmitglied

PALATINA Business Angels Rhein-Neckar e.V. · Mannheim und Umgebung, Deutschland

Present

Networks, specialist information, investment opportunities & regular pitch / matching events for business angels and other investors

Business Angel/Investor

Goodsmith GmbH

Present

Manager | Advisor | Investor

Vermaaten Advisory

Present

Member of the Supervisory Board / Aufsichtsratsmitglied

Cult & Glory AG · Mannheim Area, Germany

formerly Business Design People AG

Education

MIT Sloan Executive Education

Post Graduate in Digital Business, Digital Business

Leipzig University

Diplom Kaufmann, Wirtschaftswissenschaften

VDI Württembergischer Ingenieurverein / VDI Fortbildungszentrum

Zertifikat - Manager Digitale Transformation, Digital Transformation

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