About
Strategic and analytical professional with over 7 years of experience in marketing insights and analytics. Skilled in driving marketing strategy through data-driven insights and fostering innovation in consumer-focused product development.
Experience
Sr. Manager, Consumer Insights & Strategies
Kraft Heinz · Chicago, Illinois, United States
Collaborating cross-functionally on a Brand Growth Systems pilot utilizing a wide range of advanced analytics (syndicated data analysis, partitions, brand health tracking) to identify market opportunities and create data-driven action plans Utilized a qual/quant research plan to reposition the Delimex brand and build a 5-year innovation pipeline projected to more than double the business Translated comms research into actionable insights that optimized a $7M Delimex Quesadillas Campaign Renovated the original Taco Bell Meal Kits for the Gen Z growth consumer as part of a price pack architecture workstream Managed the Taste, Meals & Snacking platform’s $5M research budget
Manager, Consumer Insights & Strategies
The Kraft Heinz Company · Chicago, Illinois, United States
Drove double-digit sales increase for Ore-Ida by optimizing price-pack-architecture and collaboratively launching a $7M Deliciously Predictable campaign Facilitated an ideation that generated over 200+ ideas used to create a 5-year Innovation Pipeline for Ore-Ida Doubled Homebake distribution through product mix renovation and a consumer-defined sell-in story
Sr Analyst, Consumer Insights & Strategies
The Kraft Heinz Company · Chicago, Illinois, United States
Drove double digit sales growth for Velveeta through product and package renovation and launching of the “La Dolce Velveeta” campaign Revitalized the Breakstone’s, Knudsen and Athenos brands prior to a $3.2B divestiture (brand renovation, product quality improvement, innovation)
Natural Products Researcher - Content Quality Specialist
SPINS · Greater Chicago Area
Segmented Natural Products Industry brands into competitive sets via quantitative and qualitative analysis from the Natural Consumers point-of-view.
Registered Dietitian
Hy-Vee, Inc. · Clinton, Iowa
I served as the nutrition expert in the store as well as in the Clinton community and transformed market trends into signature items that sold top 10% in multiple departments.
Education
University of Iowa
Internship, Dietetics/Dietitian
Iowa State University
Bachelor of Science - BS, Dietetics/Dietitian
University of Northern Iowa
Business Marketing
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