Becca Lewis

Senior Manager, Consumer Insights & Strategy

Tyson Foods · Springdale, Arkansas, United States

Present

Associate Faculty

Indiana University Indianapolis · Indianapolis, Indiana Area

Present

• Teaching Statistical Analysis for Effective Decision Making • SPEA Graduate or Undergraduate level statistics class • Topics covered: Measurement, Sampling, Descriptive Statistics, Probability, Confidence Intervals, Hypothesis Testing, t-tests, Chi-Square, ANOVA, Correlation, Regression, SPSS/STATA

Manager, Market Research & Consumer Insights

FedEx Office

Senior Manager, Market Intelligence

Carrier HVAC · Indianapolis, Indiana, United States

• Responsible for tracking, aggregating, analyzing and presenting economic and industry data for Residential and Commercial HVAC • Provided market insights and forecasting to aid senior management in effective decision making • Lead the transformation of processes to create an innovative, sustainable digital platform to enhance data presentation and accessibility • Involved in trade association committees to represent Carrier’s interest in industry reporting and data needs • Software Utilized: PowerBI, SPSS Modeler, Excel

Manger, Marketing Analytics, Insights & Programs

Carrier Corporation · Indianapolis, Indiana Area

• Develop a user-friendly, consumable application to efficiently share insights and data with distributors and dealers • Perform analysis on channel data to understand changes in behavior resulting from programs and promotions • Manage Market Research vendors along with annual and one-off market research projects • Manage consumer and dealer program strategy, along with strategic company partnerships • Software Utilized: SPSS Modeler, SPSS Statistics, SAP Business Objects Suite

Advanced Analytics Specialist

Carrier Corporation

• Developed predictive modeling to project claiming patterns and spend per unit for extended warranty • Streamlined reporting projects to aid easy dispersal of information to various roles/departments. • Assisted in planning on National Meeting for around 500 distributor service managers. • Chair of annual Making Strides Against Breast Cancer campaign that raised over $35,000 in 2014 & $40,000 in 2015

Business Intelligence Analyst

AOTMP

• Created scoring model for AOTMP’s Efficiency First® Framework to measure efficient practices within an enterprises telecommunications environment • Helped in standardization and creation of data management practices.

Business Analytics Consultant, Marketing Sciences

Walker Information

As a business analytics consultant, I partnered with clients and internal account teams to provide data driven recommendations to solve a variety of business problems. This role •utilized a combination of survey, operational, financial, and social media data through multiple quantitative to help derive actionable insights and shape business decisions. While my main focus was on analysis, I also provides guidance and support on survey design, refining business questions, and synthesizing, explaining, and reporting findings. During my time at Walker, I consulted with 10+ Fortune 500 companies across Telecommunications, IT/Software/Hardware, Healthcare, Foodservices, Financial services, Semiconductors, Hospitality, & Information Services. I helped to provide a variety of recommendations surrounding topics such as: customer/partner/competitor segmentation, brand analytics, combined quantitative and text analytics, identification of cross sell potential, in-depth customer loyalty analytics,…

Director I, Marketing Sciences

Walker Information

Statistical Analyst Ii, Marketing Sciences

Walker Information

Statistical Analyst I, Marketing Sciences

Walker Information