About
Consumer Insights professional with over 20 years of experience in the Food & Beverage industry. Currently overseeing all consumer insights for Sargento Foods' CPD innovation business. I am passionate about uncovering consumer behaviors, needs and motivations and applying those findings to strategic initiatives, especially new products. As a lifelong learner, I strive to continuously evaluate and apply new thinking and deliver best in class research that helps business partners authentically connect with our consumers. I cherish my role as a coach for my team of direct reports and anyone looking to grow in their consumer insights careers. My family currently lives in Wisconsin. We are outdoor enthusiasts and enjoy the many seasons, from downhill skiing in the winter to camping, hiking, and boating in the summer. I also love to travel and have visited over 30 states and 20 different international destinations.
Experience
Associate Director -- Consumer Insights (Npd)
Sargento Foods Inc. · Plymouth, Wisconsin, United States
Overseeing all consumer insights for Sargento's CPD innovation business.
Sr Consumer Insights Manager
Sargento Foods Inc. · Plymouth, Wisconsin, United States
Leading Consumer Insights Team, supporting all activities of CPD New platform development (innovation). Activities include: - Uncovering consumer behaviors, needs & motivations across product lines and applying learning to influence New Product strategies, initiatives and projects - Expert understanding of consumer trends and implications to Sargento and dairy category - Leading annual research planning & budgeting process to ensure alignment with business strategies and priorities. - Managing resources and strategic supplier relationships - Overseeing team projects and removing obstacles to help team deliver results on time - Coaches team members to help build their analysis, critical thinking and storytelling skills - Identifies training opportunities to help team develop and grow - Maintaining and building out best practice standards by understanding successful practices at other companies, identifying gaps in capabilities and recommending new methodologies/tools/suppliers - Proacti…
Manager - Consumers Insights Core Snacks
Sargento Foods Inc. · Plymouth, Wisconsin, United States
Led consumer insights for the Core Snacks business (string, stick, Balanced Breaks).
Consumer Insights Manager - New Product Development
Sargento Foods Inc. · Plymouth, Wisconsin, United States
Led consumer insights for snacks and slice business, including Balanced Breaks and Natural Blends
Senior Market Research Analyst
Kerry · Beloit, Wisconsin, United States
Led all market research activities for the Dairy & Culinary division, including primary research, sensory testing, trend reporting, sales decks, and competitive analysis.
Education
Marquette University
Masters in Applied Economics, MBA/Market Research
Lawrence University
Bachelor of Arts - BA, Economics, International Political Economy, French
Find leads like Barbara
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free