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Bailey Reifsteck

Bailey Reifsteck

Category Insights at Mars Petcare

Nashville, Tennessee, United StatesMarket Research
Company
Mars
Title
Category Insights Manager
Seniority
Manager
Department
Master Marketing
Location
Nashville, Tennessee, United States
Industry
Market Research

Experience

Category Insights Manager

Mars

Present

Media Insights & Effectiveness Manager

Mars

Consumer & Market Insights Manager

Mars

Associate Client Manager

NielsenIQ · Nashville, Tennessee, United States

Analyst

NielsenIQ · Nashville, Tennessee, United States

Marketing Support Assistant

Shared Health · Greater Nashville Area, TN

• Responsible for creating and designing marketing materials and presentations to promote the Shared Health name • Developed and managed Shared Health's LinkedIn page increasing followers by 80% in first 6 months • Informed individuals about Shared Health by working the booth at conferences and events both internal and external facing • Created internal monthly newsletter to inform staff of news and events within the company • Facilitated internal networking events to increase company moral

Marketing Intern

Shared Health · Greater Nashville Area, TN

Growth Marketing Intern

JoyRun, Inc · Bloomington/Normal, Illinois Area

• Responsible for growing usage on the app 10% each week through marketing efforts on campus • Consistently met weekly goals both individually and as a team set to increase downloads of app

Teaching Assistant

Rogy's Learning Place · Bloomington/Normal, Illinois Area

• Encourage development of cognitive learning skills while assisting teachers in classrooms

Social Media and Events Intern

M2 - The Place for Prom · Urbana-Champaign, Illinois Area

• Expanded store traffic by 49% compared to previous year by coordinating and promoting a month long event collaborating with vendors for free giveaways • Increased Facebook page likes by 200 people over the course of 3 months by managing all interactions, daily postings, and ad campaigns • Constructed a monthly email blast using Mail Chimp to establish relationships with past and future customers offering discounts and monthly news • Managed bimonthly meetings to establish effective communications with those involved in projects • Designed various store signs and social media posts using Canva • Collaborated in the screening, interviewing, and hiring process for the continuation of this position

Server

Buffalo Wild Wings · Savoy, IL

• Promoted seasonal menu items and daily specials to up sale to customers • Passed mystery shopper test completing required checkpoints expected for table service

Marketing Intern

Michelle's Bridal and Tuxedo

• Researched & selected 25 top wedding vendors in the area to work in collaboration for special bridal appointments at a discounted rate to promote customer experience and increase vendor relations • Managed social media promotions for Black Tie Tuxedo increasing posts from 0 to 2 posts per week on Instagram and Facebook while promoting summer sale resulting in 25 bookings • Published weekly blogs for M2 website projected towards high school females • Trained on basic Word Press skills to update M2 website with pictures of available homecoming dresses in store as well as created slider images for home page

Life Guard

Champaign Park District

• Perform rescues, first aid, and CPR according to the demands of adverse situations regarding swimming accidents or in the event of a drowning • Control and report unruly behavior and evict individuals not adhering to behavior protocols • Established a safe environment for families and individuals by monitoring activities in the facilities

Hostess

Texas Roadhouse

• Served on a team of fifteen workers to monitor dining room and guest flow to maximize table usage and minimize customer wait times. • Established effective communication skills and the ability to deal with high-pressure situations while answering the phone, updating coworkers, and seating guests. • Provided excellent customer service though processing and overseeing to-go orders.

Education

Illinois State University

Bachelor’s Degree, Marketing - Integrated Marketing Communications & Advanced Marketing Analytics

University of Kentucky

Business, Management, Marketing, and Related Support Services

Unity High School

High School

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