Axel Adida

Chief Digital Officer (Cdo)

Beiersdorf · Hamburg, Germany

Present

Driving digital consumer connections with the fantastically strong and skilled central, regional, and country teams. Leveraging technology as simply as possible to serve iconic brands (#Nivea, #Eucerin, #Hansaplast, #LaPrairie, #Chantecaille) with a deeply rooted heritage and expertise in skin care.

Angel Investment

Crispian bros · Paris

Present

Investment theory: dinausor killers on established markets, with a swaggier branding, a fresher product, and digital media traction. Portfolio: Accelerator (Ecole42), Consumer Brands (SoShape, Shanty), Data & AI (Doctrine, NewtonX, Unsupervised), B2B services (Side, Trusk), media & entertainment (brief me), linkaband. Exits (CaptainTrain, AdaTechSchool).

Advisor

Crispian bros

Growth acceleration and brand transformation: • Valtech: elephant client hunting (L’Oréal), C-Suite strategy assignment • Valtech: CEO advisor, post-IPO profitability restauration • Aragon eRH: brand and digital repositioning (exit: Digital Dimension)

Head of Digital

Sanofi · Paris, Île-de-France, France

Sanofi is turning its Consumer Healthcare Unit into a standalone business unit. Digital and IT are a critical enabler, with Commerce acceleration (Salesforce + Snowflake factory), eCommerce kickstart (Product Information and Digital Asset Management,Analytics), Marketing execution uphaul (web sites, paid-owned-earned, science pipeline) - supported by a Transformation / Region digital office.

Senior Advisor

Boston Consulting Group (BCG) · Paris

Consulting Fast Moving Consumer Goods (Alcoholic Beverages, Health, Hygiene, Nutrition,etc.) large-scale digital transformation programmes, seizing a rising eCommerce opportunity,boosting marketing investments efficiency through Precision Advertising, and turning classicTV-age brands into Digital Love Brands.

Digital Coo

L'Oréal · Clichy

L'Oréal digital acceleration seizes the opportunity of fast changing consumer beauty behaviours. My role is to transform L'Oréal digital operations (advertising, eCommerce and brand) with with data at the core: • Digital media (from 13% to 42% digital media spend) • Digital advertising (from 30’’ TVC to 6‘’ mobile first) • Digital KPI cockpit (consolidation of 20+ data sources) • Data and Artificial intelligence (cross-department programme) • Site and media analytics (1800 web sites) • Product & images for eRetailers (50m€+ investment, 00s eRetailers) • Web site experience (-50% digital footprint, x2 site speed) • COMEX report (Lubomira Rochet, Chief Digital Office) • Global role: 30 global brands, 70 countries

Co-Founder and Cco

Pydio · Paris

Co-Founder and Chief Commercial Officer of Pydio, open source alternative to Dropbox for the Enterprise. Search friendly positioning driving inbound leads. Sales in 50+ countries (Apple, Trend Micro, Cambridge, Tecnica).

Co-Founder

Timejust · Neuilly sur Seine

Timejust aimed at finding the right travel plans to get you to your appointments, within your Google Calendar. Really cool design, http://www.nodesign.net/portfolio/timejust. Just not in the right spotto revolutionize business travel and transportation with calendar technology. Other found a sweeter spot: Sunrise refreshed the calendar UI, Julie Desk popularized the killer app - booking appointments.

Partner

Accenture · Paris

As a Partner, I worked with multinational teams to modernise marketing and sales for telcos and high tech companies across Europe, Africa and Middle-East. Strategy, planning and delivery assignments were sizeable (5-10 million euros consulting p.a. 20m+ technology transformation projects). And exciting, bringing in a lot of Consumer Data (Big Data) and Customer Relationship Mangement technology (Call-Center, then Web and ultimately mobile). 15 years with Accenture, and 2011 was the time to move on to entrepreneurship.