About
I am an insight seeker and brand developer with over a decade of experience in consumer insights, innovation, and branding. I’ve been able to work for iconic CPG companies such as Hershey, Keurig Dr Pepper, and now at Bimbo Bakeries where I’m focused on building physical and mental availability for beloved brands like Entenmann’s and Little Bites. My passion lies in developing best-in-class distinctive assets and crafting memorable campaigns that strengthen emotional connections and resonate with target audiences. I believe that building relationships beyond my organization is essential for a consumer insight leader to cultivate empathy and embrace diverse perspectives.
Experience
Advisory Board Member, Msmr Programat University of Texas at Arlington
The University of Texas at Arlington · Arlington, TX
Present
Advise program leadership on evolving curriculum to reflect modern consumer insights, brand strategy, and analytics needs within CPG and adjacent industries Provide industry perspective on emerging trends (AI in insights, behavioral data, volumetric forecasting, etc.) Support development of future talent pipeline by aligning academic training with real-world business challenges Collaborate with faculty and fellow board members to strengthen industry partnerships and program visibility
Advocacy Fellow, Leadership Cohort at Raise Your Hand Texas
Present
Selected for statewide advocacy fellowship focused on public education policy, leadership, and systems-level change Engage with policymakers, district leadership, and community stakeholders on key issues impacting Texas public schools Participate in strategic discussions on funding, governance, and long-term education outcomes Contribute to a network of advocates working to strengthen public education across Texas
Manager, Consumer Insights
Keurig Dr Pepper Inc. · Plano, Tx
Assoc. Mgr. Consumer Insights
Keurig Dr Pepper Inc. · Plano, Texas
Innovation Consumer Insights Associate Manager
The Hershey Company · Hershey, PA
- Led with strategic insights to clearly and concisely share research findings with Sr. Leadership and Cross-functional teams. - Leveraged syndicated data (Nielsen, NPD, Mintel, etc.), primary and secondary research for deep dives into brand questions to help drive strategies and uncover key insights. - Developed and initiated research learning plans to provide actionable recommendations and insights. - Managed multiple research projects simultaneously across both qualitative and quantitative methodologies to cultivate and reveal consumer unmet needs and desires. - Spearheaded the utilization of new segmentation tool to guide concept development and prioritization in front of funnel innovation domains to understand where brands have a right to win. - Implemented broad range of consumer testing methodologies including concept/product testing, conjoint analysis, regression modeling, volumetric testing, advertising/copy testing, brand awareness and usage tracking, claims testing, and vari…
Innovation Consumer Insights Analyst
The Hershey Company · Hershey, PA
- Wrote and reviewed screeners, discussion guides, and questionnaires for qualitative and quantitative research - Analyzed survey data and reporting with 'so-what's' and with actionable recommendations - Presented reports to internal teams and Sr. Leadership - Reviewed research proposals from vendors and make methodology selection to best meet business learning objectives - Internal programming, administration and analysis of survey data
Commercial Consumer Insights Intern
The Hershey Company · Hershey, PA
Analytics Specialist
WrightIMC · Plano, Tx
-Learning and utilizing internet marketing strategies -Working with social media to increase campaign awareness -Keeping up to date with evolving search engine processes -Analyzing key metrics to benchmark in order to optimize and manage campaigns
Customer Service Representative
Fieldwork Dallas · Adisson, Tx
-Maintain strong relationships with multiple clients from all over the country. -Represent Fieldwork Dallas while clients are at facility. -The go-to person for any client needs or discrepancies. -Remaining confidential with every client project. -Multitasking to ensure that each focus group runs smoothly and on time. -At all times keep a professional demeanor during high stress situations.
Sales Associate
Dillard's
Provided exceptional jewelry sales and customer service Consistently met weekly sales budget targets Became skilled at remaining calm and composed under pressure Designed and implemented impactful merchandise displays Trained in conflict resolution Developed effective needs assessment skills Developed strong customer loyalty following
Assistant Manager
Marble Slab Creamery · Fort Worth, Tx
Assistant Manager Managed and scheduled staff of ten associates Responsible for all management duties in owner’s absence Developed reputation as a reliable and competent team member Accountable for inventory control
Operations Assistant
Digital Print Impressions, Inc
Provided customer service, managed email correspondence Organized client records Client project scheduler
Education
The University of Texas at Arlington - MS in Marketing Research
Masters of Science in Marketing Research, Marketing Research
The University of Texas at Arlington
Bachelor's Degree, Art History, Anthropology
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