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Ashley Stiefel-Knorr

Ashley Stiefel-Knorr

Senior Manager Consumer Insights

Grand Rapids, Michigan, United StatesMarket Research
Company
Wolverine Worldwide
Title
Senior Manager Consumer Insights
Seniority
Senior
Department
Master Marketing
Location
Grand Rapids, Michigan, United States
Industry
Market Research

Experience

Senior Manager Consumer Insights

Wolverine Worldwide

Present

Consumer Insights Manager

Wolverine Worldwide · Grand Rapids, Michigan, United States

Consumer Insights Analyst

Wolverine Worldwide · Greater Grand Rapids, Michigan Area

Senior Project Manager

Mizzouri · Greater Nashville Area, TN

Project Manager

Mizzouri

Sales & Program Specialist | New Business Innovation

Steelcase · Chicago, IL

• Customize meeting experiences based on clients’ needs and session goals • Communicate all client requests to operations team for flawless execution • Research how organizations effectively innovate to create a unique meeting environment • Manage all monthly and annual reporting numbers with analytics to the senior executive team • Educate new clients on product offerings and session enhancements • Collaborate with marketing to develop effective promotions and campaigns to drive revenue and further penetrate existing accounts

Account Executive for Steelcase

Forward Space, LLC · Greater Chicago Area

• Created Forward Space's (previously Office Concepts) first comprehensive marketing and social media plan for 2014 • Specialized in product presentations for architecture and design firms

Product Marketing Intern

Steelcase

• Conducted competitive research to inform strategic product development decisions and train field salespeople • Presented new product to dealers and customers and critiqued internal sales presentations during training • Wrote, produced, and edited a training video for SES’ largest product introduction • Created installation training video for one of SES’ largest global customers • Analyzed comprehensive technical documents for content accuracy and grammar

Translator

Blue Line Foodservice Distribution

• Translated documents in English and Spanish and attended international conferences for the expansion of the Little Caesar’s franchise • Primary translator for the first international training session between Blue Line, Little Caesar’s Corporate and franchise owners in Mexico

Education

Grand Valley State University

Bachelor of Business Administration (BBA), Marketing and International Business

La Universidad de Granada

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