About
Experienced consumer and market insights professional with a demonstrated history of working in the consumer packaged goods (CPG) industry turning insights into action. Skilled in quantitative analysis, IRI / Nielsen syndicated data as well as primary research.
Experience
Consumer & Market Insights Manager
Tillamook County Creamery Association · Portland, Oregon, United States
Present
Business Insights & Analytics Asst. Manager
Tillamook County Creamery Association · Portland, OR
Supporting the Sales teams by collecting and analyzing primary and syndicated data to develop and deliver insight-led recommendations for key retailer accounts, expanding distribution of new and existing products.
Consumer Insights Asst. Manager
Tillamook County Creamery Association · Portland, Oregon Area
Consumer Insights Analyst
Tillamook County Creamery Association · Portland, Oregon Area
Supporting the Brand/Category Management and Marketing teams by conducting research and translating data from various syndicated and primary research sources into a cohesive narrative to drive business outcomes.
Demand Planner
Michaels Stores, Inc. · Irving, TX
•Utilize the Demand Planning system (JDA) to generate and maintain accurate demand forecast models for all SKUs within assigned departments •Collaborate cross-functionally with wide range of departments (i.e. merchandising, marketing, external vendors) to incorporate business intelligence to refine forecast models •Review new and existing SKUs weekly to address forecast exceptions and ensure in-stocks and inventory meet company objectives •Prepare and present forecast accuracy reports weekly to the broader teams
Market Research Specialist
News America Marketing · Wilton, CT; Dallas, TX
•Gather, organize, and analyze syndicated IRI POS and Nielsen panel data to provide insights and assist Sales teams in their selling efforts •Execute MPI and cross-tabulation queries using Simmons survey data •Provide retail and geography coverage analyses for FSI and PFP programs •Administer BDI / CDI reports to help clients select the most efficient market lists for their budgets •Meet with CPG clients and internal sales teams to identify objectives and implementations •Conduct formal internal trainings to educate Sales staff on department’s tools and capabilities •Manage remote data-processing team in India
Market Research Senior Coordinator
News America Marketing · Wilton, CT
Market Research Coordinator
News America Marketing · Wilton, CT
Operations, Layouts Coordinator
News America Marketing · Wilton, CT
•Work independently and with a team to coordinate the production of the SmartSource FSI magazine •Manage workflow and production to meet department deadlines •Maintain written and verbal communication with partners to ensure quality and efficiency •Assist and supervise new hires in learning the functions of the Layouts Department
Education
Quinnipiac University
Master of Business Administration (MBA)
Quinnipiac University
Bachelor of Science (BS), Marketing, Mathematics
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