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Aroub Chaudhary, EMBA

Aroub Chaudhary, EMBA

Strategy & Insights Manager

United StatesConsumer Services
Company
Future Beauty Brands (formerly PPI Beauty)
Title
Strategy & Insights Manager
Seniority
Manager
Department
Master Information Technology
Location
United States
Industry
Consumer Services

About

I am highly motivated and a customer-centric person who strives for excellence and any opportunity to grow professionally. I truly enjoy building relationships, networking, making new connections, and constantly learning new things. I love opportunities that help me grow, develop, and acquire knowledge. I have a love for retail, especially fashion retail and the beauty industry! One of the many aspects that I value about the retail industry is the variety of disciplines and diverse career opportunities.

Experience

Strategy & Insights Manager

Future Beauty Brands (formerly PPI Beauty)

Present

Business Analyst - Walmart

Nestlé Purina North America

Lead analytics for Purina Litter and Dry Cat business - $1.3 billion POS • Utilizing Luminate shopper behavior built out a story on gaps in sizes across conventional litter, led to a 1.6% increase in margin resulting in 6.5% cost reductions for Purina and a lower SRP for Walmart • Conducted a detailed analysis of Walmart’s lightweight litter segment vs the market to identify Walmart’s $20MM gap to accelerate fair share. Through the analysis, product gaps in litter leading to a gain of 22.7% POD growth and 15% volume growth CAGR and 5% Unit CAGR • Optimized diversified product line and pricing strategy in line review driving Tidy Cats portfolio vs rest of market by in-depth NIQ Panel data showcasing pain points for the customers and incrementality opportunities. Successfully led to gains in distribution across new SKUs and expansion of SKUs a $18.3M NPS opportunity • Identified gaps in the value price tier for dry cat at Walmart through Luminate and NIQ leading to the introduction of ne…

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