Arin Gasiorek

Data Analyst, Consumer Insights

Lilly Pulitzer · King of Prussia, Pennsylvania, United States

Present

Partner closely with the Customer Engagement team to optimize media performance, inform customer acquisition and retention tactics, and enhance promo strategy. • Transform data into digestible and actionable insights through strong storytelling and data synthesis using visualization tools (i.e. Looker, Data Studio). • Leverage site data in GA4 to inform landing page strategy and diagnose digital channel performance. • Advise direct mail segments to deliver the strongest incremental ROI across upcoming brand initiatives, such as new store openings and brand casting markets. • Cross reference Qualtrics survey data with transactional data to identify key customer segments worth targeting with marketing communications. • Reforecast/budget across all cost centers. Maintain data integrity across all areas of the business in close collaboration with the Oxford Data Team. • Ensure data issues are prioritized and coordinate the teams needed to resolve issues. • Partner with third party support…

Senior Marketing Performance Analyst

David's Bridal

• Executed and analyzed consumer insight projects synthesizing data from multiple sources on customer perception, customer behavior, and customer trends to develop actionable insights. • Monitored Brand Tracker Dashboard in Qualtrics. Conducted SWOT analyses of the business relative to our competitors. • Lead the data governance initiative to identify and measure the processing of inbound and outbound leads, ensuring compliance of legal guidance and data privacy laws. Project managed and collaborated across data engineering and legal teams to ensure unity.

Marketing and Strategic Partnerships Analyst

David's Bridal

• Extracted marketing channels KPIs from multiple sources to create performance reports in Excel and Tableau. Compared data to previous period and previous year to further analyze performance levels. • Increased past event email recipient retention rate by 16% YOY by restructuring audience segmentation strategy. • Designed various reports in Tableau pertaining to transactional data that were presented directly to David’s Bridal’s ELT weekly. • Exported Instagram Story, Social Post, Select Webpage Impressions, Web Content, and Site Placement data from various sources to Microsoft Access to update comprehensive Partnership Report in PowerBI. • Provided the Director of the Pearl team with recommendations where and how to target new vendors based off geographic reports in Tableau. Onboarded 21,000 vendors and 4,000 event users in three months. • Executed queries that provide data regarding individual customer's registration, order detail, and kept appointments. Verified the number of point…

Teacher Assistant

University of Delaware · Newark, Delaware, United States

Marketing Analytics (BUAD476) Responsible for communicating between the professor and the students to facilitate learning. Every week I host office hours, assist the professor in grading certain material, and create writing assignment questions.

Ambassador

Margaritaville

Complete monthly assignments and challenges, such as taking photos with merchandise and posting them on social media, sharing personal discount codes, and recruiting new members.

Marketing Intern

Ameriprise Financial Services, LLC · Marlton, New Jersey, United States

Laurel Oak Wealth Management Group, a private wealth advisory practice of Ameriprise Financial Services, LLC Customer Relationship Management: Organized client information for all advisors and CSAs by connecting each individual client's Ameriprise CRM database profile to external client folders in the Box file application. This made it easier for the advisors to access all uploaded documents. Also, updated client information such as undeliverable email addresses by reaching out to clients via a phone call. Social Media: Used Facebook and LinkedIn through GoSocial to post about lifestyle and upcoming Ameriprise Financial events. Updated main website by hiring a photographer to take headshot photos of new advisors and employees. Marketing: Created invitations and hosted a 'Successfully Transferring Wealth Seminar' for existing clients and new prospects on August 4th with guest speaker Susan Kay. Began the process of co-branding the Laurel Oak Wealth Management Group logo and the Ameripri…

Office Management Assistant

QUICK CLOSE SERVICES, INC. · Cherry Hill, New Jersey

Post-Closing Processor: reviewed loan packages and verified all loan documents were present and accounted for; ensured all documents were properly executed and notarized by the borrower; scanned and uploaded all loan documents into the proper file; sent packages to the lender via FedEx. Title Processor: posted payments received into Quick Close Services' software program; completed task lists for all orders in Georgia and Virginia; initiated tracking reports for outstanding items; prepared and organized applicant documents and records into files for submission. Special Project: researched customer information to verify their personal information by going online to various websites; transferred Excel data into Access and created printable address labels; created a letter in Microsoft Word customized with each customer's information; individually mailed letters out to each customer.

Employee

Johnsons Corner Farm L L C · Medford, New Jersey

Assisted and served customers at the ice cream window and food service counters. Prepared, wrapped, packaged, and stocked merchandise on a daily basis.