About
I build, grow, and transform startups into scalable businesses. With 20+ years in tech and a successful startup exit, I specialize in identifying pain points and turning them into finely crafted products. I work with startups at all stages, from early traction to scale-up and growth, bringing strategy, product, technology, go-to-market execution, and fundraising expertise—with a data-driven, strategic approach to growth. As a founder and former CPO/CTO, I’ve been through the full journey—from ideation to acquisition. My company, SimpleOrder, scaled globally and was acquired, giving me firsthand experience not only in what makes products succeed but also in the pitfalls that lead to failure. I’ve seen how product decisions—both good and bad—affect growth, and I apply these lessons in my own ventures and when advising startups. My focus is on helping companies make the right strategic choices early to avoid costly mistakes and build products that truly fit their market. Today, I work wit…
Experience
Startup Advisor | Product & Strategy Consultant
Multiple Companies · Berlin, Germany & Tel Aviv, Israel
Present
I work closely with early and growth stage startups, not just as a high-level consultant but as an embedded strategic partner. My advisory roles are hands-on and execution-driven, often dedicating 5–20 hours per week to shaping product strategy, defining roadmaps, refining market positioning, and driving growth. I have worked with high-growth startups like Testim (acquired by Tricentis), Sauce, and Clarity, helping them define their product strategy, scale operations, and optimize investor positioning. My work spans from MVP development and go-to-market strategy to pricing models and fundraising. Selected Engagements: - Testim (Acquired by Tricentis) → Early-stage advisory on pricing models, go-to-market strategy, and fundraising. - Sauce → Took ownership of operational advisory, pricing models, go-to-market strategy, US market expansion, and data-driven product improvements. - Clarity → Planned the product roadmap, ensuring alignment with business strategy and market needs. I also men…
Co-Founder & Ceo
Sylk (Stealth) · Tel Aviv District, Israel
Sylk was a SaaS platform for building microservices on gRPC & Protobuf, designed to streamline service orchestration and developer workflows. As CPO, I led the product vision, MVP development, and market validation, working closely with engineering teams and early users. - Designed and executed the MVP, conducting 80+ user interviews to refine product-market fit. - Drove product strategy and positioning, aligning with modern software architecture trends. - Developed insights into AI-driven automation, now applied in advisory work. Key Takeaway: My time at Sylk reinforced my expertise in early-stage validation, developer tooling, and scalable SaaS models—insights I now leverage when advising startups on product strategy, AI-driven business models, and GTM execution.
Coo / Cto
TOMORROW&CO · Isreal
Advisor to Chief Executive Officer
Sauce · Tel Aviv, Israel
Co-Founder, First Ceo & Cpo/Cto | Simpleorder (Acquired By Upserve)
SimpleOrder · Tel Aviv, Israel
B2B SaaS | Global Expansion Built a restaurant-supplier ordering and inventory management SaaS platform. Scaled it across 25+ countries, and led it to a successful acquisition. Secured multi-million-dollar funding and managed P&L through rapid growth. Designed AI-driven forecasting and inventory automation, transforming industry operations. Led cross-functional teams across Europe, US, and Israel.
It Consultant
Freelance · Tel Aviv-Yafo, Tel Aviv District, Israel
Provided technical and business consulting for high-tech companies at various stages. - Developed and optimized .NET-based business logic solutions. - Advised on business development and system architecture to support growth. - Helped companies refine technical strategies and improve software performance.
Vp of Presale & Business Development
Tzunami · Herzliya, Tel Aviv District, Israel
- Led presale strategies & business development, working with Fortune 500 companies across Europe, North America, and India. - Built and managed key partnerships, expanding market presence. - Provided technical sales leadership to drive large-scale enterprise deals.
R&D Team Leader
Tzunami · Herzliya, Tel Aviv District, Israel
- Led R&D and support teams, delivering SharePoint deployment & migration solutions. - Established new professional services & support teams to enhance customer success. - Managed product development, ensuring alignment with enterprise IT requirements.
Full-Stack Developer
Tzunami · Herzliya, Tel Aviv District, Israel
- Developed C++ and C#.NET solutions for SharePoint 2003/2007. - Focused on SQL Server, data management, and networking. - Optimized performance and integration for enterprise clients.
Education
College of Management
B.Sc. (Cum Laude), Computer Sciences
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