About
I'm a product leader with deep experience building transformative SaaS solutions from 0-1 in AI-powered and data-driven B2B environments. Most recently I spent two and a half years at Spotter, a startup in the creator economy space, where I led the launch of our first-of-its-kind AI-powered creativity platform that helped YouTube creators come up with personalized, relevant video titles, concepts, and thumbnails. Prior to that, I spent five years on the small business product team at Dun & Bradstreet, where I successfully launched the company's first ecomm-specific products for SMBs, driving an 800% increase in ecomm sales and a 7% increase in customer retention YOY. I strongly believe that creating solutions that solve important problems will always have a net positive effect on a business's bottom line.
Experience
Principal Product Manager, Generative Ai
Spotter · Culver City, California, United States
* Founding Product Manager on the Spotter Studio team, reporting to the EVP of Creator Products and Tools, leading the launch of Spotter’s first-of-its-kind AI-powered creativity and workflow management platform for YouTube creators. * Defined and executed an aggressive product roadmap for Spotter Studio, focusing on time to market and quality of experience. * Directed all product phases, including ideation, strategy, roadmap planning, execution, and go-to-market. Drove hundreds of creator interviews. * Partnered with engineering, design, and analytics, ensuring alignment and timely delivery to achieve a rapid 0-1 launch. * Productionalized generative AI (LlaMa, OpenAI, and Stable Diffusion) and prompt engineering to generate personalized, creative ideas, rigorously testing and optimizing to improve idea quality and relevance for creators. * Launched Spotter Labs to enable rapid testing and iteration of AI capabilities; introduced five experimental products within two months and iterat…
Director of Product Management, Growth and Retention
Dun & Bradstreet · Malibu, CA
* Lead product manager on a team of 4, reporting to the VP of Small Business Product. * Owned a $100M+ ARR small business SaaS portfolio, leading strategic planning, defining the product roadmap, forecasting revenue, and championing cross-functional alignment with leadership. * Led cross-functional team, including regulatory, legal, and engineering to ensure full adherence to regulatory requirements following an FTC lawsuit, achieving compliance with minimal disruption. * Successfully launched the company’s first freemium e-commerce product offerings for small and medium businesses in the US and UK, driving 40% growth in free customer sign-ups and a 7% YoY increase in customer retention. * Spearheaded an 8x increase in e-commerce sales through a product-led growth strategy focused on in-product upsell features. * Developed a digital marketing product in collaboration with Zeta Global, defining features for Zeta’s first small business offering, increasing value for small business custom…
Senior Product Manager, Smb
Dun & Bradstreet · Malibu, California, United States
* Gathered requirements, wrote user stories, groomed and prioritized backlog, created wireframes, and led agile ceremonies. * Modernized legacy data submission processes across multiple business units, increasing submission success rates from 65% to 80%. * Integrated open banking capabilities through a partnership with Plaid, allowing small businesses to improve their business credit scores. * Enhanced user engagement by creating an onboarding email strategy for SMB products, resulting in a 10% increase in customer logins. * Introduced the first Dark Web Monitoring solutions for small businesses. Notification emails related to this feature had an open rate of over 100%.
Product Manager, Smb
Dun & Bradstreet · Malibu, California, United States
* Modernized legacy data submission processes across multiple business units, increasing submission success rates from 65% to 80%. * Wrote business and technical requirements for new product features and enhancements, created wireframes, implemented third party integrations, managed and prioritized the agile backlog board, and partnered with sales, marketing, legal, and analytics teams to ensure the products' success.
Product Owner Ii
Curinos · Calabasas, California, United States
I worked with internal and external business teams and technical teams to execute changes to existing processes and systems and to create new ones. My role encompassed acting as a product manager, project manager, QA tester, subject matter expert, and test case writer for the .NET web development team. A major project I worked on was a web tool our clients to used to obtain real time data and create custom reports. For all of my projects, I was responsible for developing and documenting functional requirements, creating wireframes and mockups, coordinating product launches, and coordinating QA and user testing.
Product Owner
Curinos · Calabasas, California, United States
I worked with internal and external business teams and technical teams to execute changes to existing processes and systems and to create new ones. My role encompassed acting as a product manager, project manager, QA tester, subject matter expert, and test case writer for the .NET web development team. One project I worked on was a web tool our clients to use to obtain real time data and create custom reports. For all of my projects, I was responsible for developing and documenting functional requirements, creating wireframes and mockups, coordinating product launches, and coordinating QA and user testing.
Client Relationship Supervisor
Curinos · Calabasas, California, United States
As the Client Relationship Supervisor of the Consumer Loans Department, I maintained our relationship with our tier one and two clients by sending reports, conducting client calls and making recommendations on additional services we can provide. I also led a team of eight researchers, assigned and managed the daily workflow, maintained the daily report schedule for the team, and continually audited our data to maintain accuracy. From January 2013 to January 2014, I helped reduce our team's error rate by 20% from 25.65% to 5.37%.
Assistant Client Relationship Supervisor
Curinos · Calabasas, California, United States
As the Assistant Client Relationship Supervisor of the Consumer Loans Department, I managed over eighty tier three client accounts and relationships, reviewed and sent approximately sixty reports per week, helped supervise a team of eight researchers, and assigned and managed the daily workflow for the team.
Junior Field Director
Curinos · Calabasas, California, United States
As a Junior Field Director, I scheduled mystery shops for major banks and financial institutions. I dealt with hundreds of people per day via phone and email and I trained and supervised junior members of the team in their day to day tasks.
Education
California State University, Northridge
Master of Business Administration (M.B.A.), Information Systems
California State University, Northridge
Graduate Certificate in Business Administration, Business Administration and Management, General
California Polytechnic State University-San Luis Obispo
Bachelor of Architecture (BArch), Architecture
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