Antonio Freyre

Sr. Director, Consumer Insights

Southern Glazer's Wine & Spirits · Miami, Florida, United States

Present

Strategy, Insights & Analytics Director | Us

Bacardi · Miami, Florida, United States

Led consumer and commercial insights for Grey Goose, Bombay Sapphire, Dewar’s, Martini & Rossi, and emerging portfolio initiatives. Putting the consumer at the heart of every decision, driving brand strategy development, guiding innovation, and uncovering changes in category dynamics. Translated insights into actionable growth strategies and robust M&E frameworks that delivered sustained market share gains and long-term brand equity.

Sr. Brand Manager, BacardÍ Rums | Us

Bacardi · Miami, Florida, United States

Oversaw all aspects of brand strategy and team leadership for BACARDÍ Premium Rums in the U.S. Led end-to-end brand stewardship, from strategic planning and innovation to integrated marketing execution and commercial performance. Embedding multicultural relevance and driving resonance across media, PR, experiential, advocacy, and digital commerce. Supported global brand platforms and execution standards to ensure consistency and impact across markets.

Brand Manager, BacardÍ Rums | Us

Bacardi · Miami, Florida, United States

Led global strategy and rollout for BACARDÍ’s aged rums portfolio, delivering a timely, integrated launch across 80+ markets. Oversaw full product development lifecycle, from consumer research and packaging to pricing, P&L, and go-to-market strategy. Directed cross-functional teams and agency partners to ensure seamless execution aligned with global brand strategy. Spearheaded the development and implementation of a refreshed brand visual identity across markets.

Market Intelligence & Insights Manager | Latin America

SABMiller · Miami, Florida, United States

Demand & Supply Planning

Nestlé S.A. · Caracas, Venezuela

Business Process Administrator

Schlumberger · Caracas, Venezuela