About
Cheerful personality, honest and generous, positive, diligent and studious, able to endure hardships and stand hard work. As a manager, I have strong learning ability and can ask for advice humbly. As a participant, I am honest and trustworthy, a team player, and have good collaboration skills. I work conscientiously and responsibly, with the ability to withstand stress and a strong sense of responsibility and self-motivation. My greatest strengths are patience and carefulness.
Experience
Director of Market Research, EstéE Lauder
The Estée Lauder Companies Inc. · Miami, Florida, United States
Present
As Director of Market Research for Estée Lauder, I am responsible for leading and executing global market research and analysis to support the company's strategic decisions and business objectives. My main responsibilities include: 1: Develop and implement global market research strategies, gain an in-depth understanding of target market dynamics, trends and opportunities, and provide key information for the company's strategic decisions. 2: Manage and analyze competitor dynamics, gain in-depth insights into market position, product positioning and market share, and support the company's competitive strategy. 3: Evaluate the market positioning of the product, provide product advantages and market acceptance data, and provide guidance for product development and marketing strategies. 4: In-depth understanding of consumer behavior, preferences and expectations through quantitative and qualitative research to guide brand building and marketing activities
Estee Lauder Market Research Manager
The Estée Lauder Companies Inc. · Miami, Florida, United States
Education
Columbia University
Master's degree, Business Administration and Management, General
National University of Singapore
Bachelor's degree, Business, Management, Marketing, and Related Support Services
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