About
I have many years of experience in market research, with rich experience in consumer research and product marketing. I am familiar with various market research methods and techniques, such as subjective evaluation method, objective evaluation method, experimental method, survey method, observation method, etc. In addition, I have rich data analysis skills with strong analytical, statistical and problem solving abilities to analyze the market situation and determine the development direction for the company. Also, I have good report writing skills and can better express the research results in words. Finally, I am responsible, enthusiastic, optimistic, team player, able to adapt to new environment quickly and complete my responsibilities seriously, looking forward to working with you to learn from each other!
Experience
Market Research Manager
The Estée Lauder Companies Inc. · Los Angeles County, California, United States
Present
1.Develop annual marketing target plan, establish sound marketing information collection, processing, communication and confidentiality system. 2.Investigate consumer purchasing psychology and behavior, collect, organize and analyze the performance, price and promotion methods of competing brands' products. 3. Analyze the advertising strategy and competition of competing brands. 4.Make sales forecast, propose future market analysis, development direction and plan, and formulate product planning strategy.
Assistant Market Research Manager
The Estée Lauder Companies Inc. · Los Angeles, California, United States
1.Assist the marketing manager to complete daily work. 2.According to customer informatization needs, assist the market manager to provide informatization solutions for customers. 3.Responsible for project follow-up and coordination. 4.Assist in business promotion and business negotiation of solutions.
Assistant Manager
The Estée Lauder Companies Inc. · 38F, Century Business Plaza, No.989 Changle Road, Xuhui District, Shanghai, China
1.Mainly responsible for the management, classification, organization, filing and storage of the company's sales contracts and other marketing materials. 2.Responsible for preparing monthly, quarterly and annual statistical reports and various sales index reports, and answering the inquiries from leaders about sales dynamics at any time. 3. Assist sales staff to do a good job in the reception of on-site customers and telephone visits; when the sales staff is absent, timely convey customer information and properly handle.
Education
Stanford University Graduate School of Business
Master of Business Administration - MBA, Business Administration, Management and Operations
Chongqing University
Bachelor of Business Administration - BBA, Business Administration and Management, General
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