About
I am a Senior Executive with 14 years of experience driving growth at leading e-commerce and D2C companies helping start-ups and scale-ups launch, scale, and succeed.Expertise: D2C, growth strategy, product innovation management, founder coaching, marketing, branding, (female) leadership, mvp validation, investor pitching.My career spans leadership roles at Westwing, Planet Sports, and Greenforce — where, as the first employee and later C-level executive, I built the company from the ground up and scaled it to 100+ employees. Since then, I advised several start-ups and scale-ups in growth topics.Recognized by W&V as one of the Top 100 Köpfe, I specialize in creating data-driven e-commerce strategies and impactful multi-channel marketing campaigns. I partner with mission-driven founders — especially in innovative, impactful ventures — to transform vision into measurable results.My approach combines: • Strategic clarity – defining the long-term growth path and KPIs as the decision-ma…
Experience
Founder & Digital Advisor
Liftory · München
Present
- Strategic advisor to E-Commerce and D2C Start-Ups and Scale-Ups - Fractional CMO for high-growth organizations - Development and execution of data-driven growth strategies - Design and implementation of scalable, high-performance organizational structures - Development of strong brand positioning and integrated e-commerce strategies - Establishment of effective structures and processes for growth organizations - Coaching and strategic sparring for founders and leadership teams
Chief E-Commerce Officer
GREENFORCE · München
- Member of the C-Level Team to run a 100+ employees and double digit Mio revenue company - Managed the E-Commerce sales channel incl. full P&L responsibility - Developed strong brand and integrated e-commerce strategies - Managed the webshop, brand and product innovation portfolio - Developed and executed growth strategies - Drove multi-channel campaigns
Chief Marketing Officer
GREENFORCE · München
- Employee number 3 of GREENFORCE - Designed and implemented a scalable, high-performance organizational structure - Developed a strong brand positioning and integrated e-commerce strategies - Designed and launched online and offline marketing strategies to grow revenue - Drove Brand Building and Multi-Channel Marketing accross the sales channels: e-Commerce, Retail, Food Service - Developed and executed OOH, PR, influencer, & TV Strategies - Built up a D2C-community from zero to over 100k fans with highest engagement - Built up the webshop, brand and product innovation portfolio from scratch
Member of the C-Level & Founder'S Team
We unite startups that have developed smart solutions and sustainable alternatives. Our goal is to make sustainability accessible and attractive for everyone. Together we want to be part of the solution instead of the problem and provide you with lots of tips & tricks for a more healthy and environmentally conscious life.
Head of Brand Marketing
Planet Sports GmbH · München, Bayern
- Headed the Brand Marketing reporting to the CEO - Responsible for brand strategy and business planning with a higher seven-digit budget - KPIs: 200% revenue increase from organic social media channels YoY, 20% revenue uplift of performance marketing channels’ through upper funnel marketing - Led a team of ten employees
Director Munich
SocialChain · München und Umgebung, Deutschland
- Started a Social Media Agency in Munich from scratch - Business Planning - Acquisition of clients and successful execution of several customer projects
Team Lead Global Paid Social Media
- Responsible for all global paid social media channels accross 14 countries - Built up new social channels from scratch, increased sales campaigns revenue by 50% - Budget responsibility of a seven-digit budget - Led a team of seven employees
Team Lead Global Content Development
Westwing Home & Living · München und Umgebung, Deutschland
Senior Content Marketing Manager / Seo
Westwing Home & Living · München
- Team Lead of the Content Marketing Team / SEO - Strategic management of content marketing activities across all 15 countries - SEO Optimization of cross-country content marketing activities
Global Online Marketing Manager
Westwing Home & Living GmbH · Munich
- Management of Cross Channel Projects - Landing Page & Conversion Rate Optimization - Mobile Optimization
Junior Marketing Manager
Westwing Home & Living GmbH · Munich
- Project Manager in the Global Online Marketing department - Management of Cross Channel Projects - Landing Page & Conversion Rate Optimization - App Launch Marketing Management
Intern in the Department Global Online Marketing
Westwing Home & Living GmbH · Munich
- Assistant to the Head of Online Marketing - Support of the Channel Managers (Facebook, SEM, Display, Affiliate)
Student Consultant
move - studentische Unternehmensberatung e.V.
- Responsible for press, public relations & marketing - Internal project: development of a customer relationship management
Intern in Consulting With Focus On Marketing, Sales & Pricing
Homburg & Partner (now: Accenture)
- Worked in the Consulting department “Competence Center Healthcare” - Main Project: Go-to-market analysis for a drug
Consultant for the Handwerkskammer MüNster
- Project: Branding of a new regional service network
Intern in the Department International Brands Marketing
- Worked in the Brand Leadership Unit Eucerin, Body Care-Team - Conducted analyses of the dermo-cosmetic market (body and sun care) - Prepared and executed creative workshops for new product development/launch
Education
University of Münster
Master's degree, Marketing/Marketing-Management, allgemein
Universidad de Salamanca
Business Administration
University of Düsseldorf
Bachelor's degree, Business Administration
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