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Annabell Vacano

Annabell Vacano

Co‑Founder & CEO of Atopia – Empowering museums & heritage brands to deeply engage global audiences through immersive, W…

Munich, Bavaria, GermanyComputer Software
Company
Atopia
Title
Co-Founder / Ceo
Seniority
Founder
Department
C Suite
Location
Munich, Bavaria, Germany
Industry
Computer Software

About

I’m a violinist‑turned‑tech entrepreneur with a passion for making art accessible to everyone. After studying music at the Mozarteum Salzburg and business at LMU Munich, I co‑founded Atopia (https://atopia.space), a platform that lets museums and heritage sites design, publish and scale interactive VR and web exhibitions without needing a developer. Our tools empower institutions of all sizes to curate immersive experiences, attract digital‑native audiences and generate new income streams. Recent collaborations with leading museums—including The Metropolitan Museum of Art—have shown that immersive storytelling can deliver deep engagement and inspire visitors to plan in‑person visits. My mission is to help cultural pioneers expand their reach, maintain relevance in a digital age, and ensure that everyone—regardless of location or ability—can experience our shared heritage. If you’re exploring digital strategy, accessibility, or audience engagement for your institution, I’d love to conne…

Experience

Co-Founder / Ceo

Atopia · Metropolregion München

Present

Atopia is a no-code 3D platform that lets museums and cultural institutions create immersive exhibitions in-house, without developers, and in days instead of months. Visitors can explore world-class art and culture from anywhere — in VR or from their desktop — with experiences designed to be interactive, beautiful, art-centric, and globally accessible. Our mission is to make immersive creation effortless and cost-effective for arts professionals, so institutions can focus on storytelling instead of technical complexity. Trusted by leading cultural partners, including: The Metropolitan Museum of Art, Aargauer Kunsthaus, City of Munich, KI.Fabrik Bayern, Arttrade.io, Kunsthalle Mannheim, Gallery Rüdiger Schöttle, Gallery Lohaus Sominsky, LOREMO, META Museum of War, Moca Museum of Crypto Art, and more. Backed by FOV Ventures, Heartfelt_ (ex-APX), and several leading angel investors. 📅 Learn more or book a demo: https://calendly.com/annabell_vacano/15min-call?back=1&month=2025-08

Fellow

Sigma Squared Society

Present

Sigma Squared Society is a non-profit organization and global community of the world's most ambitious young founders selected for their impact-driven ventures and their ability to transform broken industries.

Founder & First Chairwoman

Metanoia Political Concerts

Metanoia is a pan-European collective that draws attention to current and social political issues by performing its own format of political concerts. In this way, its members aim to highlight the relevance of art music for our society. Since its inception, Metanoia's members have realised benefit concerts in London, Berlin, Frankfurt (2x), Munich and Aragón (2x).

Cultural Strategy & Digitisation Consultant

Annabell Vacano · München, Bayern, Deutschland

• Bavarian Parliament: Establishing a strategy for strengthening the Munich Cultural Industry • THEA Kulturklub: Social Media Consulting & Workshops • Neue Philharmonie München: Tour Management • Speaker for Digitization in Culture (i.a. HfMT Munich, University Basel, Belevedere Museum, ...)

Social Media & Pr for Classical Music

WildKat · Berlin, Deutschland

Cultural Strategy Consultant

METRUM Managementberatung · Metropolregion München

METRUM offers strategic consulting for cultural enterprises, educational institutions and non-profit organisations and their sponsors. With 20 years of experience and over 300 consulting projects, METRUM is one of the leading companies in the field of cultural consulting in German-speaking countries. As an intern, I had the opportunity to analyse cultural institutions from a financial, organisational, positional and strategic point of view, to be responsible for my own project parts and, above all, to learn from a team and superiors who I found to be true role models.

Business Planning Consultant

CouponConcerts · Metropolregion München

CouponConcerts e.V. is a non-profit initiative founded during Covid to give classical musicians access to new sources of income by distributing home concerts. I worked on strategy and business planning.

Product Manager

Interhyp Gruppe · Metropolregion München

Education

Ludwig-Maximilians-Universität München

Bachelor, Wirtschaftswissenschaften

Universität Mozarteum Salzburg

Pre-College Studentin, Violine

King's College London

Bachelor of Business Administration - BBA, Exchange Semester

Landschulheim Marquartstein

Abitur

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