About
🌍 Entrepreneur | Angel Investor | Climate & Nature Advocate I’m a serial entrepreneur and angel investor focused on one big challenge: How can we use the power of business for the good of our planet? 🔹 My latest venture, NALA Earth, helps companies measure and manage their Nature Risks. 🔹 Before that, I co-founded Planetly, a carbon management platform scaled to 250 people and 350+ customers before its 2021 acquisition — 🔹 and earlier, Outfittery, now Europe’s leading curated shopping company. Alongside my ventures, I invest in climate tech, serve on boards and am a Keynote Speaker. Through my Wild&Free Animal Fund, I support organizations fighting industrial livestock farming. Recognized among Europe’s “Inspiring Fifty”, “Top 40 under 40”, and “Most Inspiring Women in Tech”, I’m passionate about driving change where business meets nature. 💬 Note: LinkedIn messages often go unread — please reach out via www.annaalex.de if you’d like to connect or collaborate.
Experience
Co-Founder & Foundering Angel
Nala Earth · Berlin, Deutschland
Present
With Nala, we bring nature into the boardroom by making it measurable and manageable for businesses like Volkswagen and BASF..
Angel Investorin
AKA Ventures GmbH · Berlin, Deutschland
Present
Investing in startups and funds focussing on the big problems in Climate and Nature.
Stiftungsrat
Zoologische Gesellschaft Frankfurt von 1858 e.V. · Frankfurt, Hessen, Deutschland
Present
Die Zoologische Gesellschaft Frankfurt (ZGF) ist eine international tätige Naturschutzorganisation, die sich seit über 160 Jahren für den Erhalt der biologischen Vielfalt engagiert. Mit Projekten in mehr als 20 Ländern schützt die ZGF bedrohte Arten und Ökosysteme – von afrikanischen Savannen bis zu europäischen Wildnisgebieten.
Initiator & Investor
Wild & Free Animal Fund · Berlin, Deutschland
Present
In recent years, we have collectively managed to bring a lot of attention to important climate issues. Now it's time to take on the next big challenge: the incredible animal suffering that the 30 billion animals in industrial livestock farming and for commercial purposes experience every day. I select vetted projects that bring political and systemic change, support animal rights activists, or drive change in our diets.
Member of the Advisory Board for Digital Transformation and Sustainability
Present
The Coroplast Group is a globally successful, independent, family-run company that is managed in the third generation by Natalie Mekelburger as President & CEO. The board acts as challenger for the management for digital matters and sustainability..
Founder & Member of the Board
OUTFITTERY · Berlin und Umgebung, Deutschland
After being co-CEO for 7 years I left the operational business beginning of 2019. I felt that I am more a person for "the early years of a business" and was in the wonderful situation that I had a great team that I fully trust. I remain active board member, shareholder and deeply connected to this business and the team.
Co-Founder & Co-Ceo
Together with my cofounder Julia I scaled OUTFITTERY from being nothing but a crazy idea to being the Pan European market leader in personalized retail with 250 employees. We still see ourselves as a driving force of innovation, never stop challenging the status quo of the old retail industry and always putting the customer at our core. As co-CEO I was leading Product Management, IT, Operations and Buying.
Member of the Sustainability Board
Vodafone holds huge leverage as a major international corporation when it comes to being a role model in sustainability and climate protection. With its Sustainability Board, Vodafone has set out to be a pioneer in the telecommunications industry pushing climate action.
Member of the Advisory Council "Young Digital Economy"
Bundesministerium für Wirtschaft und Klimaschutz · Berlin, Deutschland
The Young Digital Economy Advisory Council provides first-hand advice to the Federal Minister for Economic Affairs and Climate Protection on current issues relating to the digital transformation. The focus is on the development and potential of the young digital economy and new digital technologies in Germany. In view of the dynamics of the digital economy, the advisory board is designed to be flexible and open. The goal is a direct and practical dialog between the young German digital and startup scene and policymakers.
Co-Founder
Planetly · Berlin und Umgebung, Deutschland
Planetly is a climate-tech company, developing a Software through which companies can calculate, reduce, and manage their carbon emissions. Our mission is to make the business world carbon-neutral thereby combining purpose and profit. We decided to automate the data collection process to continuously analyze CO2 emissions to successfully reduce them on a long-term basis. In 2021 Planetly was acquired by Onetrust.
Head of Product Management
DeinDeal.ch · Zurich
I was leading the Product management and IT Team at Deindeal. I implemented agile processes in Tech and launched a new vertical. I enjoyed a lot working in an other culture.
Education
The University of Freiburg
Master's degree, Economics
Université Paris-Sorbonne
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