About
Senior Consumer & Shopper Insights leader with 10+ years of experience driving brand, category, and go-to-market decisions across CPG and food & beverage organizations. I partner closely with Brand, Marketing, Sales, and Category teams to translate consumer and shopper understanding into clear, actionable growth strategies. My experience spans enterprise-level insights programs and operating models, including brand health tracking, segmentation, structured learning agendas, KPI frameworks, and recurring performance readouts. I integrate syndicated POS and panel data (NIQ, Circana, Numerator), retailer POS and loyalty ecosystems (including Walmart Scintilla), and primary quantitative and qualitative research to create decision-ready views of the business. Known for executive-ready, insight-to-action storytelling, I distill complex data into clear implications, trade-offs, and priorities that support planning, investment decisions, and commercial execution. My background combines elite a…
Experience
Consumer Insights & Analytics - Sauces Portfolio
Kinder's Premium Quality Seasonings & Sauces
Present
Sauces Portfolio : BBQ, Wing and Dipping, Marinades, Teriyaki. Consumer Decision Tree Circana and SPINS POS, Numerator Panel, Walmart Scintila
Client Services Leader
Managed portfolio across clients including Danone, Vilore Foods, San-J International, Toyota, AT&T, MSC Cruises, and Sutter Health—each with unique business models, maturity levels, and insight needs. Served as senior insights thought partner to Brand, Marketing, Sales, and R&D leaders, framing ambiguous business questions into structured learning agendas. Led end-to-end quantitative research programs (brand health, A&U, brand equity/MDS, concept and campaign testing), translating findings into clear strategic implications. Delivered executive-ready insight storytelling that informed positioning, messaging, media investment, and portfolio prioritization decisions. Established consistent standards for insight synthesis and storytelling, improving clarity and adoption across senior stakeholders. Mentored junior team members, strengthening capability in synthesis, communication, and stakeholder influence.
Client Lead
NielsenIQ · San Francisco Bay Area
Led a $3M food & beverage insights portfolio, partnering with Sales, Marketing, and Category leaders on growth and commercial strategy. Served as senior insights and analytics lead for Del Monte Foods, partnering with Sales, Marketing, and Category leadership Translated POS and shopper panel data into actionable recommendations across assortment, pricing, promotion, distribution, innovation and media mix. Established standardized KPIs, scorecards, and performance diagnostics used in QBRs and joint business planning. Developed retailer-ready and executive-ready narratives that informed customer conversations and internal decision-making. Guided scenario analysis and forward-looking diagnostics to evaluate growth levers and trade-offs. Built durable cross-functional relationships, embedding insights into ongoing decision processes, not one-off deliverables.
Associate Director / Project Lead, Pricing & Promotions (Progressive Roles)
Progressed through roles of increasing responsibility supporting large CPG portfolios in grocery and mass retail environments. Supported Coca-Cola portfolios, delivering shopper and household-level insights using POS, panel, and custom analytics to inform pricing, promotion, assortment, and channel strategy across complex, multi-banner retail environments. Delivered shopper and household-level insights using POS, panel, and custom analytics to inform pricing, promotion, assortment, and channel strategy. Built a strong foundation in insight synthesis, structured problem-solving, and executive communication, supporting increasingly senior stakeholder contexts.
Education
Presidency University, Kolkata
Bachelors, Statistics
University of Calcutta
Master of Business Administration - MBA
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