Angela Oimoen Glowienke

Consumer Insights Manager

Wells Enterprises · Chicago, Illinois, United States

Present

Helping make life sweeter by uncovering the behaviors and motivations of Wells' Ice Cream Candy Bar and Halo Top consumers to drive innovation and fuel brand growth.

Consumer Insights Manager

Pura · Pleasant Grove, UT (Remote)

As the first dedicated Consumer Insights lead at Pura, I’ve had the opportunity to build our insights function from the ground up - connecting the dots between what consumers want and where our brand is headed. I partner closely with teams across marketing, product, R&D, design, and sales to bring the consumer voice into key business decisions. From foundational brand tracking to segmentation to innovation testing, I lead initiatives that help us understand who our customers are, what they need, and how we can serve them better. Highlights include: - Developing and launching Pura’s consumer segmentation, uncovering whitespace opportunities and informing acquisition strategies. - Leading brand health tracking and delivering regular updates to executive leadership to shape our positioning and growth strategy. - Designing and executing research on product innovation, messaging, and creative performance to support go-to-market success. - Implementing our first retail point-of-sale tracking…

Manager, Consumer Insights & Strategy - Pfna Positive Choice Brands (Sunchips, Simply, Baked)

PepsiCo · Chicago, Illinois, United States

At PepsiCo, I led consumer insights across a portfolio of beloved brands - including SunChips, Baked, and Simply - translating research into strategic guidance that helped shape brand direction, drive innovation, and build stronger connections with our consumers. My role balanced both the art and science of insights: designing and executing research that told a clear story, and ensuring those stories had impact across marketing, innovation, and brand leadership teams. Key contributions: - Led brand tracking and ad effectiveness studies to support marketing campaigns and uncover growth opportunities. - Collaborated with brand teams on product pipeline development, including concept testing, packaging design, and product optimization. - Delivered strategic insights that influenced positioning, messaging, and creative development across multiple snack brands. - Served as a thought partner across cross-functional teams, helping keep the consumer front and center in decision-making. It was…

Manager, Consumer Insights & Strategy - Quaker

PepsiCo · Chicago, Illinois, United States

As the insights lead for the Quaker Snacks portfolio, I partnered closely with brand marketing and innovation teams to uncover what matters most to consumers - and how our brands could show up in more meaningful, relevant ways. I led a variety of custom research initiatives that helped guide decisions across advertising, innovation, packaging, and brand positioning. Whether we were launching a new product or refreshing an existing one, I worked to make sure the consumer voice was embedded in every step. Key responsibilities and achievements: - Led brand health tracking and campaign testing to assess performance, refine messaging, and guide creative strategy. - Supported innovation pipeline development with concept testing, product optimization, and packaging research. - Delivered insights that shaped positioning and messaging strategies for legacy brands and new platforms within the Quaker portfolio. - Acted as a strategic thought partner across functions, helping teams turn research i…

Associate Manager, Consumer Insights & Strategy - Quaker

PepsiCo · Chicago, Illinois, United States

In this role, I supported the Quaker Hots & Snacks brand team by turning consumer data into clear, actionable insights that helped guide brand strategy and innovation. I partnered with cross-functional teams to ensure our decisions - from new product ideas to marketing campaigns - were grounded in what consumers really want and need. Highlights of my work include: - Supported the development and execution of ad testing, brand tracking, and consumer landscape studies. - Helped evaluate and optimize new product concepts, packaging designs, and messaging through both quantitative and qualitative research. - Synthesized findings from syndicated sources (like Circana and Mintel) and custom research to provide holistic views of brand performance. - Collaborated closely with marketing, R&D, and agency partners to embed insights throughout the product and brand development process. This role gave me a strong foundation in insights strategy within a fast-paced CPG environment and set the stage…

Senior Project Manager

Datassential · Chicago, Illinois, United States

At Datassential, I led custom research initiatives for some of the world’s top food and beverage brands -helping them better understand consumer behavior, evaluate new ideas, and make smarter strategic decisions. In this role, I managed end-to-end insights projects, from proposal to presentation, blending quantitative and qualitative methodologies to deliver compelling stories and actionable results. I also led and developed a team of four researchers, providing hands-on coaching and helping elevate the quality and impact of our work. Key contributions: - Designed and executed competitive benchmarking, concept testing, and usage & attitude studies across a variety of foodservice and retail categories. - Delivered research that guided innovation, brand strategy, and marketing positioning for leading F&B clients. - Partnered with client stakeholders to ensure research aligned with business goals and delivered meaningful impact. - Mentored and managed a high-performing team, fostering gro…

Senior Account Manager

Ipsos · Chicago, Illinois, United States

As a Senior Account Manager at Ipsos, I managed a portfolio of key clients, driving the full lifecycle of custom insights projects that helped major consumer packaged goods brands make informed business decisions. I was responsible for scoping methodologies, overseeing project execution, and delivering strategic findings that shaped marketing and innovation strategies. Highlights: - Led both quantitative and qualitative research studies - from survey design to analysis and storytelling - ensuring insights were clear, actionable, and aligned with client objectives. - Built strong, trust-based relationships with clients, acting as their primary point of contact and strategic partner. - Presented findings to executive teams, translating complex data into compelling narratives that influenced brand and product strategies. - Collaborated closely with internal teams to ensure high-quality deliverables and on-time project completion. This role strengthened my client management skills and deep…

Account Manager

Ipsos · Chicago, Illinois, United States

In my role as an Account Manager, I supported key client accounts by coordinating the end-to-end execution of consumer insights projects. I managed timelines, liaised with vendors, and helped translate research findings into meaningful recommendations. Key responsibilities: - Coordinated qualitative and quantitative research initiatives to meet client goals. - Supported proposal development, project scoping, and progress reporting. - Assisted in preparing client presentations and delivering insights that informed marketing strategies. - Maintained strong client communication and ensured smooth project workflows. This position gave me valuable experience in managing research projects and collaborating with cross-functional teams in a fast-paced environment.

Account Manager

SocialCode · Chicago, Illinois, United States

At SocialCode, I served as the primary account lead for several high-profile clients and media agencies, managing social media marketing campaigns from concept through execution. I was responsible for driving brand presence and engagement across digital platforms by coordinating cross-functional teams and optimizing campaign performance. Key achievements: - Led end-to-end management of social media promotions, including proposal development, campaign execution, performance tracking, and client reporting. - Collaborated closely with clients to understand their marketing objectives and tailor strategies to maximize ROI. - Monitored campaign metrics and provided actionable insights to improve targeting, creative, and messaging effectiveness. - Built strong client relationships through clear communication, timely deliverables, and strategic partnership. This role sharpened my skills in digital marketing, client management, and data-driven campaign optimization.

Manager, Project Development

Nielsen Company · Chicago, Illinois, United States

As Manager of Project Development, I led the planning, design, and execution of quantitative and qualitative market research projects that supported new product innovation and go-to-market strategies for leading consumer packaged goods companies. I managed a team of three project developers, mentoring them to enhance their consulting skills and deliver high-impact insights. Key responsibilities: - Oversaw multiple research projects simultaneously, ensuring quality, timeliness, and alignment with client objectives. - Collaborated with clients and cross-functional teams to develop customized research methodologies tailored to product innovation and market entry. - Provided leadership and coaching to direct reports, fostering professional growth and improving team performance. - Delivered actionable insights that informed product development, positioning, and launch strategies.

Senior Project Developer

Nielsen Company · Chicago, Illinois, United States

In this role, I took ownership of multiple innovation research projects, focusing on survey development, data quality assurance, and cross-team coordination. I served as a key liaison between clients and internal teams to ensure smooth project execution and delivery of strategic insights. Highlights: - Developed detailed questionnaires and research plans aligned with client goals for product concept and advertising testing. - Coordinated project workflows, including client meetings, internal team collaboration, and invoicing management. - Ensured data integrity and quality control across research studies, contributing to reliable and actionable outcomes. - Supported senior leadership in presenting findings that influenced product innovation decisions.

Project Developer

Nielsen Company · Chicago, Illinois, United States

As a Project Developer, I played a key role in new product innovation projects by designing and fielding surveys to evaluate product concepts, optimize advertising approaches, and align internal and client teams on project milestones. Key contributions: - Assisted in survey development and fieldwork management for concept testing and usage & attitude studies. - Coordinated communications between clients, field teams, and internal stakeholders to ensure project success. - Supported data analysis and contributed to clear, insightful reporting to help clients make informed decisions. - Gained foundational experience in consumer research methodologies and project management.

Merchandising Intern

Lands' End · Dodgeville, Wisconsin, United States

During my internship at Land’s End, I gained hands-on experience supporting the merchandising team in product assortment planning and inventory analysis. I contributed to seasonal product reviews and helped analyze sales trends to inform buying decisions. Key responsibilities: - Assisted with data analysis to evaluate product performance and identify opportunities for assortment optimization. - Supported the team in preparing presentations and reports for seasonal planning meetings. - Collaborated with cross-functional teams to understand customer preferences and market trends. This internship provided me valuable exposure to retail merchandising and strengthened my analytical and teamwork skills in a fast-paced environment.