Andrew L.

Consumer Insights Manager

Bombas · New York, New York, United States

Present

• Lead custom consumer research across Bombas, supporting Marketing, Brand, Merchandising & Planning, and Digital Product/UX • Drive end-to-end research, from study design and questionnaire development through fielding, analysis, and reporting, translating data into clear, actionable insights • Conduct both quantitative research (large-scale surveys, brand tracking, customer tracking, NPS) and qualitative research (product wear tests, focus groups, moderated 1:1 interviews, UX research, and user testing) • Own Bombas’ quarterly Brand Tracker, Customer Tracker, and NPS programs, identifying trends and diagnosing shifts in customer perception • Present insights and strategic recommendations to C-suite and senior leadership across recurring trackers and ad hoc business questions • Manage external research vendors and partners across custom research initiatives

Senior Manager, Research & Strategy, Why Group

Horizon Media · New York, New York, United States

• Provided tailored primary research and insights for client projects, specializing in wellness, lifestyle, sports and multicultural sectors • Managed entire research project lifecycle, from concept development and questionnaire design to survey programming, testing, data analysis, and report delivery • Oversaw survey fielding and sample recruitment in collaboration with Research Operations and external vendors • Contributed to agency thought leadership and tracker studies • Collaborated cross functionally with the Business Solutions, Horizon Sports & Experience, and Horizon Next teams on new business pitches and custom client solutions • Produced and delivered strategic reports to clients and C-suite/senior executives at Horizon • Utilized industry-leading tools like NetBase Quid, Q Research Software, Nielsen Clear Decisions, YouGov, Helixa, and Forsta for comprehensive research and analysis

Msm Marketing Intelligence Capstone

OJO Labs · Austin, Texas Metropolitan Area

• Conducted in-depth primary research to understand OJO's key consumer base through a Qualtrics survey, video diary analysis on dscout, and secondary data, leading to the development of targeted marketing strategies tailored for different consumer segments

Marketing Manager

Burlington International Airport

• Managed relationship with Hagan Associates, BTV’s marketing consultant, overseeing a $400,000 marketing budget for BTV promotions • Analyzed passenger and local economy data to refine marketing strategies across social, print, and web channels • Created and maintained an Excel-based financial projection tool to track airport revenue and enplanement trends • Produced PowerPoint presentations for key stakeholders, including BTVStat, the VT House Committee on Transportation, Moody’s Investor Services, and Annual Budget Proposals • Acted as BTV’s data steward for the City of Burlington’s open data portal initiative

Data Operations Analyst

Cox Automotive Inc. · Burlington, Vermont

• Developed and documented procedures, provided data warehouse support, and managed system issue reporting for both sales and internal teams to ensure seamless operations • Performed data quality audits with Excel for Salesforce integrations post-company merger, ensuring system accuracy • Collaborated with sales, analysts, billing & engineering teams • Trained and onboarded approximately 10 contract hires • Worked with engineering teams to resolve Salesforce data issues

Data Quality Analyst

Cox Automotive Inc.