Amy Smock

Consumer Insights Manager - Woodford Reserve, Old Forester, Herradura & El Jimador

Brown-Forman

Present

El Jimador Brand Manager, Us&C

Brown-Forman · Louisville, Kentucky, United States

Consumer Insights Manager - Emerging Brands

Brown-Forman · Louisville, Kentucky, United States

Consumer Insights Manager - Tequila and Emerging Trends

Brown-Forman · Louisville, Kentucky, United States

Emerging Consumer Trends and Digital Insights Manager

Brown-Forman · Louisville, Kentucky

I lead the consumer/shopper insights approach to leveraging digital intelligence (search listening, social listening, etc.) to better understand the consumer/shopper, the identification and understanding of emerging consumer trends, and lead the insights support for eCommerce for the US and Canada. My focus is on understanding the why (the human) behind the what, and translating insights into action that drive the business.

Digital & Cross Portfolio Insights Manager

Brown-Forman

Media Director

Bandy Carroll Hellige

Strategic leader for all paid media plans accounting for over $30 million in paid advertising billings, across a diverse group of industries (QSR, financial, alcohol beverages, education, entertainment, travel/destination, utility, automotive, and government). 10+ years of experience in the media world, 9 of which have been with BCH, and 10 of which have included digital media planning/buying/selling. Team leader for a group of 8+ diverse media professionals. Training, development and encouraging a little fun are the way we approach creating a quality product and experience in working together. Established new methods for approaching media planning grounded in research, due to increased fragmentation in media consumption primarily driven by digital media. Expert in creative solutions for how and when to reach your target audience, while balancing ROI.

Associate Media Director

Bandy Carroll Hellige

Media Planner/Buyer

Bandy Carroll Hellige

Media Buyer

Bandy Carroll Hellige

Media Coordinator

Bandy Carroll Hellige

Account Executive

The Courier-Journal

Media account executive representing a diverse mix of clients and media solutions. Sold both print and digital media for The Courier-Journal, owned by media giant, Gannett.

Account Executive

College Heights Herald · Bowling Green, KY

WKU's student newspaper. One of my favorite memories was undertaking the task to sell our job fair special section over Spring Break. I sold 18 pages worth of advertising, which was much more than anyone anticipated. Needless to say, the writers got to work!

Account Executive Internship

Imagewest · Bowling Green, KY

Student-run advertising and PR agency. Collaborative internship with a diverse group of individuals. Developed marketing plans, wrote copy, and pitched in wherever I was needed!