About
A seasoned professional with over 12 years of experience specializing in product innovation, consumer insights, and marketing strategy. Currently serving as Senior Innovation and Insights Manager at Novus Foods, working on the noosa brand through multiple acquisitions over past 6 years. Expertise includes leveraging custom research methods to develop robust innovation pipelines, guiding brand strategy through market trends, and aligning cross-functional teams to deliver impactful results. Dedicated to identifying and transforming deep consumer insights into market-winning products that resonate with consumers and strengthen brand equity. Passionate about blending creativity and strategy to drive growth and optimize innovation processes, including enhancing product briefs and streamlining development timelines.
Experience
Senior Innovation and Insights Manager, Noosa
Present
noosa was acquired from Campbell's in February 2025. Over the past 5+ years, have consistently worked on the noosa brand, which was formerly a part of Sovos Brands, then acquired by The Campbell's Company in 2024, and finally purchased by current owners Novus Foods/Lakeview Farms in 2025.
Senior Innovation and Insights Manager, Noosa
noosa was acquired by Novus Foods/Lakeview Farms in February 2025.
Senior Insights Manager, Noosa
Campbell's · Louisville, Colorado, United States
As part of Campbell's acquisition of Sovos Brands, joined the Distinctive Brands business unit, continuing to lead Insights for the noosa brand.
Senior Insights Manager, Noosa
Leverage custom research (Jobs to be Done, ideation session, in-home interviews, concept screeners & tests) to identify and hone strong innovation concepts to help establish a robust 1-3 year spoonable yoghurt innovation pipeline, inform brand turnaround plan. Guide Brand strategy with shopper insights, consumer behaviors and marketplace trends
Senior Brand Manager, Birch Benders
Led complete revitalization of brand, including new positioning identification, product reformulation, packaging graphics optimization, portfolio rationalization and marketing campaign support. Successfully led full transition of business to new company owners following sale of the brand
Innovation Brand Manager, Noosa Yoghurt
Sovos Brands · Louisville, CO, United States
• Led launch of award-winning noosa Frozen Yoghurt Gelato from ideation to commercialization, entering brand into new category with disruptive and differentiated offering • Established brand innovation framework and robust near in and long-term product pipelines through extensive consumer research, trend analysis and whitespace identification • Held regular trend seminars to inform cross-functional teams of relevant category and consumer behavior • Created and deployed new best in class product brief process and template company-wide • Received CEO Award for outstanding contributions to the Sovos business
Innovation Brand Manager
Vega · Greater Denver Area
Prepared new edible beauty brand for launch through consumer research, positioning work, and cross-functional collaboration on premium packaging and proprietary product technology and formulation. Led commercialization team on launch and renovations of various functional supplements & health products
Associate Brand Manager, Gluten Free Innovation
Boulder Brands · Greater Denver Area
• Launched Udi’s Gluten Free Mug Cakes in 7 months, entering new brand category and securing national distribution at Walmart; largest new product contributor of topline growth • Led strategic commercial initiative including new technology development, DSD network exploration, and CAPEX business case creation • Developed near in and long term innovation pipelines through consumer and trend work • Attended multiple industry innovation events and presented company-wide trend summaries to inspire cutting edge product ideas • Mentor to business student intern, helping to develop business acumen and analytical skills
Associate Brand Manager, Evol.
Boulder Brands · Greater Denver Area
Key Accomplishments: - Grew brand household penetration +0.5pts and consumption +10% vs. prior year - Launched 12 new items, 2 new product lines, and established robust innovation pipeline - Executed national media campaign focused on digital, in-store, and out-of-home - Created and implemented company-wide consumption tracker and review process - Key contributor to IRI syndicated data implementation and training
Assistant Manager of Brand Retail Strategy
Revlon · Greater New York City Area
Key Accomplishments - Directed brand cosmetic wall redesign, including new planogram assortment, creative change, and in-store messaging, helping to drive the first share growth since 2014 (+16.1%) - Performed productivity analysis project on 1,000+ skus resulting in 20% reduction of product assortment and overall profitability increase at all retailers - Saved $1.7MM business globally by presenting business case and solution - Developed standard operating procedures in order to streamline department processes - Assisted successful sell-in of newly acquired Cutex product line to multiple accounts Responsibilities - Assessed the feasibility of new product launches and ensured most productive assortment for each market - Responsible for the creation of brand communication and merchandising guidance for Global markets - Created and managed creative timeline for all customers, delivered agency briefs, and maintained budget - Led semi-annual Customer Planogram Planning Sessions to drive pla…
Marketing Analyst, Ore-Ida Fries
The Kraft Heinz Company · Greater Pittsburgh Area
Key Accomplishments - Reduced brand spend by 31% from previous year with ownership of “zero based” budgeting process for multi-million dollar brand budget and P&L - Increased campaign ROI by 10% by assessing effectiveness of historical campaigns and shopper marketing programs and implementing optimization initiatives and redefining core KPIs - Sold in 3 incremental product facings by optimizing SKU assortment and determining white space opportunities Responsibilities - Managed promotional, digital, and social media content and calendar, performed competitive media evaluations for all platforms - Wrote eCRM, website, and new product briefs for distribution to creative and media agencies - Constructed brand health scorecard for monthly update to CEO with Nielsen and IRI data, media impressions, and other KPIs - Created and implemented in-store trade programs at Walmart & Target that resulted in solid new launch awareness, trial and repeat purchase - Identified regional consumption and si…
Supply Chain Analyst
The Kraft Heinz Company · Greater Pittsburgh Area
- Created an SAP launch process manual and trained order fulfillment department to assist with software integration - Coordinated with Warehousing and Transportation Departments to optimize logistics and supply chain efficiencies - Managed finished goods inventory on multiple Heinz product lines at 20 customer warehouses - Balanced the processes of sales forecasting, purchase order preparation, and supply and distribution planning
Corporate Management Leadership Trainee
The Kraft Heinz Company · Greater Pittsburgh Area
- Handpicked by CEO - Selected by executive leadership for 1st place in new product development proposal challenge - Developed essential business and leadership skills through presentations, simulations, projects, and senior executive mentorship - Rotated among various functional groups including Finance, Marketing, Supply Chain, Sales, and Revenue Management - Trained in Lean Six Sigma Yellow Belt, business negotiation, leadership, public speaking, and general finance
Market Research Intern
University Professional and Continuing Education Association (UPCEA)
Smeal College of Business Alumni Relations Intern
Google Marketing Challenge - Sem
Penn State University · State College, Pennsylvania Area
Market Research Intern
Fong Strategy
Education
Penn State University
Bachelors, Marketing Major, Information Systems Minor
Pennsbury High School
Find leads like Alyssa
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free