About
Masters of Data Analytics & Visualization-certified data analyst with 4 years of experience in synthesizing complex data and leveraging advanced analytical techniques to extract actionable insights and drive informed decision-making. Specialized in cost analysis within dynamic digital and retail environments, with a keen eye for identifying growth opportunities and optimizing negotiation strategies. Strong communicator and collaborator, adept at fostering cross-functional teamwork to achieve organizational goals for high impact initiatives. Passionate about utilizing data-driven insights to streamline processes, improve efficiencies, and drive the long-term growth strategies of the business. Graduated with a Master of Professional Studies in Data Analytics and Visualization at the Maryland Institute College of Art to further develop design and analytical abilities for a combination of skills in increasing demand.
Experience
Category Management & Customer Insights Manager
Aurora Organic Dairy · Boulder, Colorado, United States
Present
Senior Costing Analyst - Strategic Business Partnerships
• Develop and execute strategic partnership and negotiation approaches for national brands vendors, leveraging insights from analytics and market intelligence to unlock value and drive cost optimization initiatives, resulting in $45 million in 2023 cost savings and improved margins. • Synthesize complex macroeconomic insights into actionable recommendations, empowering 35 merchant teams with valuable data to negotiate favorable terms and achieve cost savings objectives across a portfolio of 150+ vendors. • Spearhead the conception and development of analysis tools tailored to aid the merchant teams in assorting buys effectively (e.g. macroeconomic analysis, margin analysis, scenario modeling).
Senior Digital Merchandise Coordinator
• Lead the Footwear category and develop selling strategies across all Kohl’s digital channels to provide the best digital customer experience while driving sales through strategic site merchandising, optimizing internal search and product recommendations and analyzing customer data. • Analyze the customer behavior using internal reporting and Adobe Analytics to optimize all devices and product finding methods (browse, search & recs.) • Recap key events and provide future recommendations, new strategies and initiatives. • Analyze internal search data with specific focus on unproductive and failed searches to identify merchandising opportunities, product opportunities and issues within search relevancy. • Plan and maintain promotional event exposure in line with company marketing calendars to drive YOY sales. • Identify and implement testing opportunities, with specific focus on southern market testing. • Understand best practices in SEO to identify and conduct keyword research to monit…
Senior Digital Merchandise Coordinator
Kohl's · Milwaukee, Wisconsin, United States
• Lead the Home category’s $1B digital strategy in delivering best-in-class product assortments and digital shopping experiences, by serving as a key liaison with the Marketing, Merchandising, SEO, & Analytics teams; align with cross-functional teams on consistent strategies to drive sales through site marketing, search optimization, and browse experience. • Manage 50+ spotlights, two overlays, four landing pages (Furniture & Decor, Back to College, Outdoor Living, Holiday Decor), in addition to spearheading the digital strategy for promotional events, resulting in 100+ project submissions in 2021. • Strategize with 10 merchants to execute promotions, launches, and curated assortments; partner to ensure site merchandising experience aligns with marketing, email, social, brand stories, and seasonal priorities, driving $342M in digital sales. • Identify opportunities and execute innovative navigational tactics at search and browse locations to transform the decor and furniture digital ex…
Digital Merchandise Coordinator
Kohl's · Milwaukee, Wisconsin, United States
• Lead the Home Decor & Furniture business across Kohl's digital channels to provide the best digital customer experience, while driving sales through strategic site merchandising, optimizing internal search and product recommendations, and analyzing customer data. • Responsible for collaborating with merchant and marketing partners to develop and prioritize browse and search experiences and category initiatives to best drive sales and conversion. • Partner with all digital teams to provide a seamless digital experience with a focus on optimal linking strategies and SEO keyword opportunities.
Digital Merchandise Intern
Kohl's · Menomonee Falls, Wisconsin
• Responsible for providing support to ensure products are merchandised accurately, consistently, and clearly on kohls.com to generate sales and ensure optimal usability and shop ability of kohls.com. • Provided analysis of product performance and merchandising strategies for kohls.com. • Collaborated cross-functionally to maximize site sales potential, site conversion and customer satisfaction.
Credentials Representive Intern
Indianapolis Motor Speedway · Indianapolis, Indiana
• Assisted in the implementation of the credential plan for each major IMS event, including INDYCAR Grand Prix, Indianapolis 500, Brickyard 400, Red Bull Air Race, and any other events at IMS. • Facilitated effective communication to credential requests and other inquiries from high-profile guests, media stations, and racing teams for the Indianapolis 500, while providing a consultative role and presenting solutions. • Developed and maintained credentialing inventory, policies, and procedures to ensure completeness and accuracy.
Student Ambassor for Nrf Student Association
National Retail Federation · Butler University
• Served as the liaison between NRF, the largest retail trade association, and Butler University students • Helped grow the NRF community on campus through recruitment of at least 25 students per semester • Promoted NRF scholarships and events • Attended the Big Show conference in New York City with other students
Education
Maryland Institute College of Art
Master's degree, Data Analytics and Visualization
Butler University
Marketing
Monash University
Bachelor's degree, Marketing
Gabriel Richard High School
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