Jonathan Allsop

Category Insights Manager

Avaline Wine

Present

● Extract and analyze data and utilizing it to create presentations, present category and company insights, and identify areas for improvement by utilizing a variety of reporting tools (Nielsen, Circana/iRI, SPINs, etc.) ● Provide real-time data support to our Sales, Marketing, and Finance teams to monitor distribution, compliance, and the execution of programs for our retail partners. ● Proactively track business performance in the wholesale channel to identify growth opportunities and potential risks ● Identify industry trends and opportunities in the category for new product innovation. ● Developed dashboards and customized reports using data sources

Sr Category Analyst (Contractor)

HARIBO of America, Inc. · Rosemont, Illinois, United States

• Create and deliver presentations about the Gummy category to our US Sales teams and key partners (i.e. Brokers) • Analyze market trends and work with cross functional teams to create strategic growth plans • Leading data reports and structing with our database partner Circana (IRI)

Market Researcher

Taiga 🌲

• Research industry trends/news to discover and target new C-Store customers by providing key data to our BDR team • Update, manage, and maintain customer information in our Salesforce database and test new data information software

Graduate Student/Instructor

Northern Illinois University · DeKalb County, Illinois, United States

• Ran data analytics, developed recruitment strategies, and led in-coming student communication for the BFA Acting Program • Created a streamlined pipeline to manage students from university introduction to their audition for the Acting program • Developed and harnessed my ability to interview students and coach students for entry into the NIU BFA Acting program • Developed and taught undergraduate students at Northern Illinois University on creating American theatre, theories on acting and movement, vocal technique, and leading discussions on how theatre fits into our modern society

Senior Marketing Analyst

The Kraft Heinz Company · Chicago, IL

• Leading the delivery and execution of Philadelphia's innovation platform; Philly Dips, and leading other marketing initiatives on the billion dollar brand Philadelphia • Head of ZBB Budgeting for Total Cheese Marketing Spend • Perform in-depth analysis and reporting of multi-channel marketing, promotional campaigns and programs to optimize their performance

Senior Marketing Analyst

The Kraft Heinz Company · Chicago, Illinois

• Manage a $350+ MM business portfolio with the brands Breakstone’s, Knudsen, Polly-O, and Kraft • Develop consumer programs, and promotions to drive short-term growth for the brands • Research and develop long term growth strategies (NPD) within the categories of Cottage Cheese and Sour Cream

National Accounts Sales Analyst

The Kraft Heinz Company · Chicago, Illinois

• Liaison with marketing and culinary on new product development, as well as marketing initiatives such as “Limited Time Offerings” • Intermediary with service and supply chain, as well as forecasting • Assisting with National Accounts sales numbers and reporting

Corporate Management Trainee

The Kraft Heinz Company · Chicago, Illinois

Rotational Training: The first 7 weeks consisted of deep dives into various business functions including: Marketing, R&D, Sales, Operations, Finance, and People/HR • Participated in various case studies related to actual business problems, and business growth/development • Attended various presentations about business operations, strategy, and direction • Gained a Certificate of Completion for Yellow Belt from Six Sigma Developer for the Situation Analysis Case Study: • Worked cross-functional teams (finance, consumer insights, sales, and marketing) to develop a full understand of the business for our billion dollar Kraft Mac & Cheese brand • Used the new Situation Analysis framework to evaluate the brand and worked with the brand team to align strategies • Converted my findings into a teachable case study that will be used to teach future Associate Brand Managers, and new Brand Managers in the company Soluble Coffee New Opportunity Marketing Project: • Conducted primary research to fi…

Research Assistant

Smilow Center for Translational Research · Philadelphia, PA

• Investigated, analyzed, and generated new ideas on how to measure cholesterol and its derivatives • Quantified data directly with PI on various commissioned projects from other sectors in Smilow Research Center

Human Resources and Management Intern

Enterprise Holdings · Burlingame, CA

• Organized and participated in strategy meetings with various departments such as accounting, risk, and operations • Worked with office HR generalists to develop more streamline processes and advanced our data systems

Marketing Strategist

Lawrence Merchandising · San Francisco, CA

• Worked with Target to design/setup the sunglasses and jewelry department at the new Target Express stores • Conducted market research on the sunglasses and jewelry industry to create more customer traffic • Performed field work and filed reports about my market findings

Research Team Member

Penn Medicine (University of Pennsylvania Health System) · Philadelphia, PA

• Mapped and analyzed data of disease vectors and spread of beg bugs in Philadelphia • Determined disease dispersal over past 5 years in Philadelphia using software such as Excel and coding system R. • Liaised with community to enroll people into our adapted Managed Problem Solving (MAPS) program as well as conduct personal surveys on their experiences

Reading Choral Society Office

GoggleWorks Center for the Arts · Reading, PA

• Applied and received competitive grants for nonprofit organization to host a city wide festival • Contacted banks and businesses for sponsorships for event • Organized meetings, music library, and documents in office space