Experience
Senior Director, Live Operations
Senior Director, Expansion, Operations
Director, Customer Segmentation
A Place for Mom · New York City Metropolitan Area
Develop customer strategy for priority segments including Memory Care and Veterans in net-new role for the company. Pilot personalized customer experiences that better serve our customer base and improve conversion throughout the funnel.
Director, Business Operations & Strategy
Rent The Runway · Greater New York City Area
Oversaw the launch of RTR’s second fulfillment center in Arlington, TX; responsibilities included management of design, construction, equipment procurement, budget, and playbook documentation to ensure turnkey approach for future facility expansion. Mobilized cross-functional teams on a variety of partnership initiatives including RTR's gift card program, outfitting tool featuring 15 launch partners, and Giving Tuesday 2017 activation which earned Today show coverage.
Senior Manager, Revenue and Operations, Aol.Com
AOL · Greater New York City Area
Led analytics-driven e-commerce content strategy across AOL.com as well as the expansion and optimization of the AOL Collective blogger network, a revenue stream and content initiative comprising +600 independent contributors.
Manager, Editorial Strategy, Aol.Com
AOL · Greater New York City Area
Ran point on AOL.com’s Frontpage morning release and directed the Lifestyle channel’s content strategy and day-to-day operations across all digital platforms while contributing to its redesign efforts.
Programming Manager, Kitchen Daily
AOL · New York, New York
Contributed to audience growth through improving strategic partnerships; developing new products, content, and experiences; and managing marketing campaigns and SEO.
Assistant Editor, Gotham and Hamptons Magazines
Niche Media · Greater New York City Area
Managed front-of-book and back-of-book sections of the magazines including planning; assigning articles to freelance, internal, and celebrity writers; and editing copy. I also assisted the editor-in-chief with TV segments on Today and New York Live.
Editorial Assistant and Beauty Assistant Editor
Supported the editorial team and executives while contributing to the magazines' beauty department initiatives.
Education
Syracuse University
B.A., Magazine Journalism, English & Textual Studies Dual Major; American History Minor
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