Alison Beck

Senior Manager, Global Brands Consumer Insights

Ferrara

Present

Consumer Insights Manager

Ferrara · Chicago, Illinois, United States

Present

Sr. Innovation Analyst

Ferrara Candy Company · Chicago, Illinois

Senior Consultant

Kantar Millward Brown - Analytics Practice (formerly MaPS / MB Analytics) · Chicago

Consultant

Kantar Millward Brown - Analytics Practice (formerly MaPS / MB Analytics) · Chicago

• Manage day to day process for custom research projects, each with a unique data collection method, analysis and modelling component • Identify and communicate opportunities to clients to maximize client ROI by synthesizing data across all available client, internal and public sources • Allocate and monitor available project resources across team members to ensure profitable margins are maintained • Train junior team members in data collection and processing, deliverable generation and client management • Collaborate with data science team to run modeling techniques that enable us to best provide client business solutions

Analyst

Kantar Millward Brown - Analytics Practice (formerly MaPS / MB Analytics) · Greater Chicago Area

- Provide actionable recommendations to Fortune 50 clients and stakeholders in finance and retail sectors based on quantitative survey research - Collaborate with project teams throughout all processes of survey research: questionnaire design, data collection, data analysis, and custom report generation - Manage data collection and processing spanning four international markets; with varying data sources - Leverage Excel and MarketSight to analyze SPSS data files

Market Research Intern

Olson Zaltman · Greater Pittsburgh Area

- Analyze ZMET® interviews and images after completion of field-work. - Assist Research Associates with the creation of final report presentations. - Determine social media best use practices through review of Google Analytics data. - Collaborate with internal and remote consultants on marketing projects for Fortune 500 clients.

Research Assistant

Carnegie Mellon University · Center for Behavioral and Decision Research

- Collect data on numerous decision science studies for the Behavioral Economics & Judgment-Decision-Making Lab. - Complete coding projects and literature searches to develop further studies. - Take part in weekly lab meetings to review current study outcomes, discuss broader research and industrial implications of topics.

Marketing Intern

Commerce Sciences

- Lead the content creation and distribution effort. Reached out to 30+ influencers in the industry to curate our content and increase site traffic. - Completed daily marketing operations. Responsible for lead generation, management of 500+ clients across 6 continents on the Salesforce.com platform, and proper communication between my clients and the marketing team.

Buyer & Tagger

Plato's Closet · Danbury, Connecticut

- Purchased inventory to stock the new Danbury location of Plato’s Closet prior to its opening in August. - Active employee on opening day team. Assisted in 100K+ retail sales, fitting room, and restocking operations.

Receptionist

Surprise Lake Camp · Cold Spring, NY

- Answered and directed phone calls for 800+ staff members and campers. - Delegated minimal tasks to office aids, logged checks and completed daily clerical tasks.