Experience
Consumer and Market Insights Associate Manager, Cat Feeding
• Led the team through the learning journey for a rebrand from learning plan development, positioning and sizing work, to packaging redesign resulting in an improvement in overall concept liking
Shopper Insights Associate Manager
Blue Buffalo Co · Minneapolis, Minnesota, United States
• Crafted and presented insight driven stories to key retailers to help position Blue Buffalo as a category leader and assist with the sell in of new products • Provided leadership with strategic guidance on a channel strategy decision through an in-depth survey and analysis uncovering a potential major risk to the business and brand. •Identified an opportunity to bring a new dashboard to Blue Buffalo, created a cross functional team to help advise throughout the implementation process, and developed training materials for various cross functional teams resulting in time savings for the shopper insights team of approximately 200 hours each fiscal year •Utilized various research methodologies, Nielsen, Numerator, and survey data to create foundational research studies (path to purchase, circuits, consumer journeys, role of pack sizes) to help tell the story of how pet parents shop, enabling cross functional teams to use insights to guide their strategies and sell in stories
Consumer and Market Intelligence Associate, Snacks/Meals and Baking
General Mills · Minneapolis, Minnesota, United States
• Collaborated with cross functional teams in building out 5 innovation pipelines for Old El Paso, Totino’s, Progresso, Betty Crocker, and kid treat bars through market analysis, ideation sessions, prototyping, and consumer tests, estimated to deliver more than $50MM in sales • Developed and executed over 8 learning plans for Old El Paso, Totino’s, and Progresso ensuring a consumer first perspective within innovation, renovation, and foundational projects • Analyzed scanner data and consumption data, gathered secondary research, and conducted consumer surveys to create a story and deliver compelling insights helping develop a plan to improve Progresso Light sales • Built a strong research toolkit and network to help strengthen the impact of consumer insights on the Meals and Baking Operating Unit by meeting with research vendors, attending speaker series, and participating in Future School training
Project Assistant- Mba Program Office
Wisconsin School of Business · Madison, Wisconsin Area
Mba Candidate - Uw-Madison - a.C. Nielsen Center for Marketing Research
University of Wisconsin-Madison · Madison, Wisconsin Area
Global Consumer Insights Associate Intern, Big G Cereal
General Mills · Greater Minneapolis-St. Paul Area
• Collaborated with research vendor to conduct 24 mobile ethnographies and 18 in-home interviews in Minneapolis and Houston • Analyzed qualitative and quantitative, primary and secondary research to identify the factors of influence for kid cereal • Consolidated research into a one-page factors of influence reference guide to assist the marketing team in driving growth across the kid cereal segment • Consulted associates in various operating units on how to act on the factors of influence insights for their brands
Sr. Specialist, Supplier Solutions
Alliance Data Card Services · Columbus, Ohio Area
• Implemented credit card packages for the new Meijer value proposition optimization by managing design agency relationships and internal collateral development process helping deliver $300 MM in credit sales • Spearheaded the onboarding of the Forever 21 credit card program by creating production timelines, researching client requests, and delegating project tasks contributing to approximately $151.6 MM in yearly credit sales • Assessed fulfillment vendor contracts identifying, researching, and proposing a solution to save $60,000 per month in fees • Orchestrated the collateral design process of a cross client reissue for 30 brand partners driving $5MM in accounts receivable
Specialist, Campaign Execution
Alliance Data Card Services · Columbus, OH
• Ensured timely and accurate execution of 2 new client implementations, 22 direct mail pieces, 10 upgrade programs, and 6 email campaigns by auditing files, artwork, and system set-ups • Assessed client credit card package artwork prior to production identifying and correcting over 60 errors from being printed • Managed the daily inventory of 70 clients and ensured that collateral was current and compliant • Improved the collateral creation process by streamlining forms and tools helping reduce the average set-up time by 15%
Rotational Program Associate, Operational Excellence/ Account Team/ Enhancement Marketing
Alliance Data Card Services · Columbus, Ohio Area
• Facilitated focus groups and research interviews with customer care associates to identify ways to improve Account Assure sales and used findings to propose new training materials that were later approved by upper management • Recommended, created, and implemented online training course for customer care associates to meet compliance recommendations and improve sales techniques helping increase the monthly revenue of Account Assure by $45,000 • Researched the Victoria’s Secret rewards program set-up process and identified ways to decrease the set-up time by 10% • Investigated competitor retailers and loyalty programs to find new trends in the credit card industry, new digital capabilities, and strong communication examples to provide recommendations for the Victoria’s Secret loyalty program
Intern, Digital Marketing
Discover Financial Services · Greater Chicago Area
• Implemented paid media including banner advertisements, paid search, Mint.com advertisements, and Facebook displays helping increase Discover’s Refer-A-Friend program by 10% • Analyzed the Refer-A-Friend marketing channels and provided recommendations on how to increase account acquisition
Assistant to Marketing Lead
ktMINE · Greater Chicago Area
• Researched competing companies and identified information to help improve ktMINE's product, marketing strategies, and technology • Assisted in the financial growth of the company by identifying ways to protect and increase market share
Assistant to Marketing Director
Ceteris · Greater Chicago Area
• Assisted brand development efforts • Served as an exhibit staff member at the 2011 OECD International Tax Conference, Washington DC • Developed sales and marketing collateral for company executives • Administered Salesforce.com records for firm
Education
University of Wisconsin-Madison
Master of Business Administration - MBA, Marketing Research
Miami University
Bachelor of Arts (B.A.), Communications; French; Marketing
Find leads like Ali
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free