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Alice Yu

Alice Yu

Tapestry VP Consumer Insights, ex-L’ORÉAL, ex-Coty, ex-Citigroup

New York City Metropolitan Area, United States
Company
Tapestry
Title
Vp of Consumer Insights
Seniority
Vp
Department
Master Marketing
Location
New York City Metropolitan Area, United States

About

Entrepreneurial leader with demonstrated history of working across multiple industries and disciplines. From start-ups to Fortune 500 companies, from beauty and cosmetics to financial services and consulting, I wear multiple hats and see things from unique angles, all while driving business success and keeping the consumer voice #1. Skilled in: CPG, Beauty, Cosmetics, Fragrance, Consumer Insights, Market Research, Social Listening, Analytics, Product Development, Product Management, Strategy, and Business Development.

Experience

Vp of Consumer Insights

Tapestry

Present

Vp, Consumer Insights Luxe Dmis

L'Oréal

Avp, Consumer & Market Insights Ppd

L'Oréal

Avp, Consumer, Trends, and Insights, Maybelline Dmi

L'Oréal

Director, Global Consumer Research

L'Oréal

Senior Manager, Global Consumer Research

L'Oréal

Consumer Insights Manager

Coty Prestige

Developed global insights and strategies for brands such as Calvin Klein, Marc Jacobs, Vera Wang, Sarah Jessica Parker, Gwen Stefani, Jennifer Lopez, Kenneth Cole, Chloe, Harajuku Lovers, and Lancaster. Ensured voice of the consumer is #1 across brand development. Insights led to creation of top fragrances (CEW and FIFI best awards).

Vice President, Global Innovation and Ventures

Citi

Founding member of Venture/Disruptive Innovation team at Citi. Designed, developed, pitched, and launched pilot trials for retailer multi-channel payments strategy with The Home Depot, Staples, and Sears. Gained buy-in from internal divisional Heads, as well as partner executives to secure pilot programs. Managed 40+ cross-functional teams to launch. Co-led Babson College MBA class on disruptive innovations.

Product Manager

Blackbird Holdings

Led product development for derivatives trading platform, working on all aspects of creating/managing technical specs and working with developers, while also training traders, creating analyses for VC pitch decks, and working with design agency on software interface.

Consultant

Accenture

Consultant for GE Capital Card Services, AstraZeneca Pharmaceuticals, U.S. Department of Housing and Urban Development, and BASF Corporation

Education

Cornell University

BA, Chemistry, Business

NYU Stern School of Business

MBA, Marketing, Strategy

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