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Aja Binette, PhD

Aja Binette, PhD

Senior Manager Consumer Insights & Strategy

Greater Philadelphia, United StatesApparel & Fashion
Company
Anthropologie
Title
Senior Manager Consumer Insights & Strategy
Seniority
Senior
Department
Master Marketing
Location
Greater Philadelphia, United States
Industry
Apparel & Fashion

Experience

Senior Manager Consumer Insights & Strategy

Anthropologie

Present

Customer Insights Manager

Anthropologie

• Lead the global and regional insights program focusing on both retail and e-commerece establishing new processes across different geographic markets • Developed a robust customer experience feedback for both retail and digital across multiple international markets, including collecting NPS and CSAT/OSAT at several touchpoints to create actionable customer experience optimization insights • Design, manage, and implement customer insights research projects (both qualitative and quantitative) using in-house and partner research capabilities • Lead research on industry trends, customer acquisition, effective customer segmentation and engagement strategies, customer preferences, loyalty programs, testing messaging, and collecting relevant KPIs • Act as an authority within the organization, drafting and presenting research findings to business stakeholders on customer behavior and preference, translating results into measurable outcomes and business objectives

Adjunct Assistant Professor

Temple University · Philadelphia, Pennsylvania, United States

• Taught: War & Peace and The Common Good

Digital Scholarship Center Fellowship

Temple University · Philadelphia, Pennsylvania, United States

• Advised students and faculty on quantitative and qualitative research projects • Developed and conducted workshops on Social Network Analysis

Research Coordinator

Anthropologie · Philadelphia, Pennsylvania, United States

• Designed and conducted customer opinion surveys; Conducted statistical analysis and drafted survey results for diverse departments; Optimized performance reports and data visualizations • Developed predictive models for email performance

Instructor

Temple University · Philadelphia, Pennsylvania, United States

• Taught: Foreign Governments, Development & Globalization, War & Peace, The History and Significance of Race in the U.S., and The American Political System

Research Coordinator

Penn State College of Medicine · Hershey, Pennsylvania, United States

• Developed research protocol for several public health clinical research studies • Conducted data collection, participant interviews, statistical analysis, literature reviews, and manuscript preparation

Economics Campaigner

NIRS

• Researched federal, state, and local environmental policies • Wrote briefs on Congressional committee hearings, Department of Energy, and industry hearings

Education

Temple University

Doctor of Philosophy (Ph.D.), Poltical Science

San Diego State University

Master’s Degree, Political Science

Penn State University

Bachelor of Arts (B.A.), International Politics

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